We have written this data protection declaration (version 08.02.2022-111942083) in order to explain to you in accordance with the provisions of the  General Data Protection Regulation (EU) 2016/679  and applicable national laws which personal data (data for short) we as the person responsible – and that of processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short:  We inform you comprehensively about data that we process about you.

Privacy statements usually sound very technical and use legal jargon. This data protection declaration, on the other hand, is intended to describe the most important things as simply and transparently as possible. As far as transparency is conducive, technical  terms are explained in a reader-friendly way ,  links  to further information and  graphics are provided put to use. We are thus informing you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible if you make the most concise, unclear and legal-technical statements possible, as they are often standard on the Internet when it comes to data protection. I hope that you find the following explanations interesting and informative and that you may find some information that you did not already know.
If you still have questions, we would like to ask you to contact the responsible person named below or in the imprint, to follow the links provided and to look at further information on third-party websites. Our contact details can of course also be found in the imprint.

scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Art. 4 No. 1 GDPR such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

• all online presences (websites, online shops) that we operate
• Social media appearances and email communication
• mobile apps for smartphones and other devices

In short:  The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

legal bases

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the gateway to the EU -Legal, see  https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679  .

We only process your data if at least one of the following conditions applies:

1. Consent  (Article 6 Paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you enter on a contact form.
2. Contract  (Article 6 Paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a sales contract with you, we need personal information in advance.
3. Legal obligation  (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for bookkeeping. These usually contain personal data.
4. Legitimate interests  (Article 6 Paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to be able to operate our website securely and economically. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually apply to us. Insofar as such a legal basis should be relevant, it will be indicated in the appropriate place.

In addition to the EU regulation, national laws also apply:

• In  Austria  , this is the federal law for the protection of natural persons with regard to the processing of personal data ( Data Protection Act ),  DSG for short .
• In  Germany  , the  Federal Data Protection Act ,  BDSG for short, applies .

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection, you will find the contact details of the person or body responsible below:

Mag. Christa Baumgartner
Glanzinggasse 37/8
1190  Vienna

E-Mail: translation.cb@gmx.at
Telefon: +43 1 917474017

Impressum: https://translation-vienna.at/en/impressum/

Contact details of the data protection officer

Below you will find the contact details of the data protection officer:

Mag. Christa Baumgartner
Glanzinggasse 37/8
1190  Vienna

E-Mail: translation.cb@gmx.at
Telefon: +43 1 917474017

storage duration

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and provided there is no obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided that we have further information on this.

Rights under the General Data Protection Regulation

According to Article 13 GDPR, you have the following rights to ensure that data is processed fairly and transparently:

• According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:
  
  • for what purpose we carry out the processing;
  • the categories, i.e. the types of data that are processed;
  • who receives this data and if the data is transferred to third countries, how security can be guaranteed;
  • how long the data is stored;
  • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
  • that you can complain to a supervisory authority (links to these authorities can be found below);
  • the origin of the data if we did not collect it from you;
  • whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you.
• According to Article 16 GDPR, you have the right to have the data corrected, which means that we must correct data if you find any errors.
• According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request the erasure of your data.
• According to Article 18 GDPR, you have the right to restrict processing, which means that we may only store the data but not use it any further.
• According to Article 19 GDPR, you have the right to data portability, which means that we can provide you with your data in a common format upon request.
• According to Article 21 GDPR, you have a right of objection, which, after enforcement, will result in a change in processing.
  
  • If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
  • If data is used to operate direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.
  • If data is used to operate profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.
• According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).

In short:  you have rights – do not hesitate to contact the responsible person listed above!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. This is the data protection authority for Austria, whose website can be found at  https://www.dsb.gv.at/  . In Germany there is a data protection officer for each federal state. For more information, you can contact the  Federal Commissioner for Data Protection and Freedom of Information (BfDI)  . The following local data protection authority is responsible for our company:

Austria Data Protection Authority

Director:  Mag. Andrea Jelinek
Address:  Barichgasse 40-42, 1030 Vienna
Telephone number:  +43 1 52 152-0
Email address:  dsb@dsb.gv.at
Website:  https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you agree to this processing, if this is required by law or is contractually necessary and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason that we have data processed in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. In addition, US government authorities may have access to individual data. In addition, it may happen that collected data is linked to data from other services from the same provider, provided you have a corresponding user account. If possible, we try to use server locations within the EU, if this is offered.

We will inform you in more detail about data transfer to third countries at the appropriate points in this data protection declaration, if this applies.

security of data processing

In order to protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that one always thinks of security and corresponding security both with software (e.g. forms) and hardware (e.g. access to the server room). measures. If necessary, we will go into specific measures below.

TLS encryption with https

TLS, encryption and https all sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – nobody can “eavesdrop”.

We have thus introduced an additional security layer and comply with data protection through technology  design (Article 25 (1) GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this protection for data transmission by the small lock symbol   in the top left of the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

communication

If you contact us and communicate by telephone, e-mail or online form, personal data may be processed.

The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for as long as the law requires.

Affected people

All those who seek contact with us via the communication channels provided by us are affected by the processes mentioned.

Phone

If you call us, the call data will be stored pseudonymously on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved to answer enquiries. The data will be deleted as soon as the business case has ended and legal requirements permit.

E-mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data will be deleted as soon as the business case has ended and legal requirements permit.

Online Form

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to an e-mail address from us. The data will be deleted as soon as the business case has ended and legal requirements permit.

legal bases

The processing of the data is based on the following legal bases:

• Article 6 paragraph 1 lit.
• Article 6(1)(b) GDPR (contract): There is a need to fulfill a contract with you or a processor, e.g. B. the telephone provider or we need the data for pre-contractual activities, such. B. the preparation of an offer, process;
• Article 6 paragraph 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. These are certain technical facilities such. B. e-mail programs, exchange servers and mobile phone operators are necessary in order to be able to operate communication efficiently.

Cookies

What are cookies?

Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is basically the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file.

The graphic below shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, since each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name:  _ga
Value:  GA1.2.1326744211.152111942083-9 Purpose
:  Differentiation of website visitors Expiry
date:  after 2 years

A browser should be able to support these minimum sizes:

• Mindestens 4096 Bytes pro Cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeting cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver individually tailored advertising to the user. This can be very useful, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also stored in a cookie.

If you want to know more about cookies and don’t shy away from technical documentation, we recommend  https://datatracker.ietf.org/doc/html/rfc6265 , the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism” .

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

Which data are processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following data protection declaration.

Storage duration of cookies

The storage period depends on the respective cookie and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also “Right of objection” below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting or deactivating cookies or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search term “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser.

legal basis

The so-called “Cookie Guidelines” have been in place since 2009. It states that the storage of cookies  requires your consent  (Article 6 (1) (a) GDPR). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For absolutely necessary cookies, even if no consent has been given. there are  legitimate interests  (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide visitors to our website with a pleasant user experience and certain cookies are often strictly necessary for this.

If cookies that are not absolutely necessary are used, this will only happen with your consent. In this respect, the legal basis is Article 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.

Imprint and data protection generator data protection declaration

While using our imprint and data protection generator, personal data may be processed if you enter company data with personal reference. So please only enter data that you plan to publish on a website with the consent of the website owner and the person concerned. The data entered is stored on servers in Germany and stored for different lengths of time depending on the application. In the following we will inform you about the exact type of data processing, because of course we don’t want to hide anything!

What is the imprint and privacy policy generator?

On  adsimple.at  and  adsimple.de you  will find two very useful tools for creating an imprint and generating suitable data protection texts:
the imprint generator at  https://www.adsimple.at/impressum-generator/  and  https:// www.adsimple.de/impressum-generator/ , which after creating an imprint (either with sample data or data entered by you) also offers the creation of a data protection declaration.
The data protection generator at  https://www.adsimple.at/datenschutz-generator/  and  https://www.adsimple.de/datenschutz-generator/, which generates suitable data protection texts for company websites in Austria and Germany after you have selected the correct sections yourself.
The texts of both generators are usually included in the imprint or in the data protection declaration of websites, i.e. they are published.

Why do we process personal data?

Good question. We only process personal data when it is entered by us. Example: You enter your first and last name for the imprint.
We save the name you enter after you have generated the imprint in order to enable you to use this imprint later in your account in our “Imprint and data protection manager” (IDM for short). If we didn’t do that, you would have to re-enter everything and we and many, many customers would not find that so good. How would you like that?

So the purposes of data processing are:

1. Entered texts can be managed and used by customers to create further versions of an imprint or a data protection declaration.
2. We like to know who we are dealing with and can use the company data to determine whether everything is going right.
3. We need to email you from time to time. Why? Data protection texts are constantly being revised, laws are changing, licenses are expiring.

Which data are processed?

Another good question! All data that you enter into our forms on the following subpages in the course of using our generators will be processed by us after your consent:

https://www.adsimple.at/impressum-generator/
https://www.adsimple.de/impressum-generator/
https://www.adsimple.at/datenschutz-generator/
https://www.adsimple.de/datenschutz-generator/

Please see for yourself which form fields are available by clicking on the links above. We would like to emphasize once again: We only process the personal data that you enter and see, for example we do not store the IP address used “in the background”.
So that you know what we are talking about, we present an excerpt of the form fields:

• company name
• First name
• last name
• Street + house number
• phone number
• E-mail
• Contact details of data protection officer
• Data Protection Authorized Representative
• E-mail of the responsible body for data protection
• Telephone number of the responsible body for data protection
• Contact details of the data protection officer

storage duration

We store the entered data for 3 years or as long as the account linked to the data exists with us.

Right to object

You have entered data and want to revoke the processing? No problem. As you can read above, the rights under the General Data Protection Regulation also apply to the imprint and data protection generator. Write to us at  office@adsimple.at  or contact the person responsible for data protection above to exercise your rights. If you already have an account with us, you can easily manage your data and texts in the Imprint and Data Protection Manager (IDM) at  https://www.adsimple.at/dashboard/impressum-datenschutz-manager/  .

legal bases

Before storing the data when using the imprint and data protection generator, we point out the data processing and obtain your consent. Article 6 paragraph 1 lit. a GDPR (consent) therefore applies.

We have a legitimate interest in knowing which company we are dealing with, in order to contact us in certain cases regarding the imprint texts and data protection texts. We also need to know who is using our texts and whether they are being used in accordance with our terms of use, i.e. Article 6 (1) (f) GDPR (legitimate interests) applies.

The last and most important reason: We fulfill our contractual obligation. You invest time to enter data and select data protection texts and we offer you the service of being able to manage and change these texts and the data you have entered later. We also want to keep clients up-to-date on their writing. Article 6(1)(b) GDPR (contract) therefore applies.

Web Hosting Introduction

What is web hosting?

When you visit websites today, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, ie everything from the start page (home page) to the very last sub-page (like this one). By domain we mean, for example, example.de or example.com.

When you want to view a website on a screen, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.

This web browser needs to connect to another computer where the website’s code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually taken on by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.

Personal data may be processed when the browser on your computer (desktop, laptop, smartphone) connects and during data transfer to and from the web server. On the one hand, your computer stores data, on the other hand, the web server also has to store data for a period of time in order to ensure proper operation.

As an illustration:

Why do we process personal data?

The purposes of data processing are:

1. Professional website hosting and operation security
2. to maintain operational and IT security
3. Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or the pursuit of claims

Which data are processed?

Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

• the complete Internet address (URL) of the website accessed
• Browser and browser version (e.g. Chrome 87)
• the operating system used (e.g. Windows 10)
• the address (URL) of the previously visited page (referrer URL) (e.g.  https://www.beispielquellsite.de/vondabinichkommen.html/ )
• the hostname and IP address of the device being accessed from (e.g. COMPUTERNAME and 194.23.43.121)
• Date and Time
• in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities in the event of illegal behavior.

In short:  your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

legal basis

The lawfulness of the processing of personal data in the context of web hosting results from Article 6 Paragraph 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary to make the company safe and user-friendly on the Internet present and to be able to pursue attacks and claims from this if necessary.

There is usually a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Hetzner privacy policy

We use Hetzner for our website, including a web hosting provider. Service provider is the German company Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany. You can find out more about the data processed through the use of Hetzner in the data protection declaration at  https://www.hetzner.com/de/legal/privacy-policy .

Facebook pixel privacy policy

We use the Facebook pixel from Facebook on our website. We have implemented code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that Facebook can use to track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of placing advertisements.

We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (if they have allowed personalized advertising) will see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following we show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are just example cookies. Depending on the interaction on our website, different cookies are set.

Name:  _fbp
Value:  fb.1.1568287647279.257405483-6111942083-7 Purpose
:  This cookie uses Facebook to display advertising products.
Expiry date:  after 3 months

Name:  fr
Value:  0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose:  This cookie is used to ensure that the Facebook pixel works properly.
Expiry date:  after 3 months

Name:  comment_author_50ae8267e2bdf1253ec1a5769f48e062111942083-3
Value:  Author’s name Purpose
:  This cookie stores the text and the name of a user who leaves a comment, for example.
Expiry date:  after 12 months

Name:  comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value:  https%3A%2F%2Fwww.testseite…%2F (author’s URL) Purpose
:  This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date:  after 12 months

Name:  comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author  ‘s e-mail address Purpose
:  This cookie saves the user’s e-mail address if he has provided it on the website.
Expiry date:  after 12 months

Note:  The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertisements yourself at  https://www.facebook.com/adpreferences/advertisers/   . If you are not a Facebook user, you can   basically manage your usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/?tid=111942083 . There you have the option of deactivating or activating providers.

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at  https://www.facebook.com/legal/terms/dataprocessing .

If you want to learn more about Facebook’s privacy policy, we recommend the company’s own privacy policy at  https://www.facebook.com/policy.php .

Facebook Automatic Advanced Matching Privacy Policy

We have also activated Automatic Advanced Matching as part of the Facebook pixel feature. This feature of the pixel allows us to send hashed email, name, gender, city, state, zip code and date of birth or phone number to Facebook as additional information, provided you have provided us with this information. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Analytics Privacy Policy

What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behavior. These reports may include the following:

• Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
• Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
• Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our service.
• Behavior Reports: Here we learn how you interact with our website. We can understand which path you take on our site and which links you click on.
• Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports enable us to learn more about how our marketing measures are resonating with you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. We also use the data to carry out our advertising and marketing measures more individually and more cost-effectively. After all, it only makes sense to show our products and services to people who care.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

In order to be able to analyze our website with Google Analytics, a property ID must be included in the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is the default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are any type of action you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator approve it. There may be exceptions if required by law.

The following cookies are used by Google Analytics:

Name:  _ga
Value:  2.1326744211.152111942083-5 Purpose
:  By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry date:  after 2 years

Name:  _gid
Value:  2.1687193234.152111942083-1 Purpose
:  The cookie is also used to distinguish between website visitors. Expiry
date:  after 24 hours

Name:  _gat_gtag_UA_<property-id>
Value:  1 Purpose
:  Used to lower request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry date:  after 1 minute

Name:  AMP_TOKEN
Value:  No information Purpose
:  The cookie has a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate an opt-out, a request, or an error.
Expiry date:  after 30 seconds to one year

Name:  __utma
Value:  1564498958.1564498958.1564498958.1 Purpose
:  This cookie is used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date:  after 2 years

Name:  __utmt
Value:  1 Purpose
:  Like _gat_gtag_UA_<property-id>, the cookie is used to throttle the request rate.
Expiry date:  after 10 minutes

Name:  __utmb
Value:  3.10.1564498958 Purpose
:  This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date:  after 30 minutes

Name:  __utmc
Value:  167421564 Purpose
:  This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiry date:  After closing the browser

Name:  __utmz
Value:  m|utmccn=(referral)|utmcmd=referral|utmcct=/ Purpose
:  The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came from on our website. This may have been another page or an advertisement.
Expiry date:  after 6 months

Name:  __utmv
Value:  not specified Purpose
:  The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date:  after 2 years

Note:  This list cannot claim to be complete, since Google is constantly changing the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps:  Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration:  Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce  rate: A bounce is when you only view one page on our website and then leave our website again.

Account creation :  If you create an account or place an order on our website, Google Analytics collects this data.

IP address:  The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location:  The country and your approximate location can be determined via the IP address. This process is also referred to as IP location determination.

Technical information:  The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin:  Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data are contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed their servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located:  https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across different physical media. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google’s hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

With Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

When the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js).  You can download and install the browser add-on from  https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the instructions for the most popular browsers under the “Cookies” section.

legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to  Art. 6 Para. 1 lit. a GDPR (consent) , this consent represents  the legal basis for the processing of personal data, as it may occur when it is collected by web analytics tools.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is  Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Analytics, can be found at  https://business.safety.google/adsprocessorterms/ .

We hope we were able to give you the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links:  https://marketingplatform.google.com/about/analytics/terms/de/  and  https://support.google.com/analytics/answer/ 6004245?hl=de .

Google Analytics reports on demographics and interests

We have activated the functions for advertising reports in Google Analytics. The Demographics and Interests reports include information about age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at  https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .

You can end the use of the activities and information from your Google account under “Advertising settings” at  https://adssettings.google.com/authenticated  by checking the box.

Google Analytics deactivation link

If you click on the following  deactivation  link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.

Disable Google Analytics

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities if they prohibit the storage of the full IP address. The IP is anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at  https://support.google.com/analytics/answer/2763052?hl=de .

Google Analytics addendum to data processing

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Amendment” in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here:  https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

MailChimp Privacy Policy

What is MailChimp?

Like many other websites, we also use the services of the newsletter company MailChimp on our website. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp we don’t have to install anything and can still draw from a pool of really useful functions. In the following we will go into more detail about this e-mail marketing service and inform you about the most important aspects relevant to data protection.

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we don’t have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure – which is available via the Internet – on an external server. This way of using software is also called SaaS (Software as a Service). The following graphic shows how MailChimp distributes emails to newsletter recipients.

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (sending at a predefined time and frequency) and follow-up campaigns .

Why do we use MailChimp on our website?

Basically, we use a newsletter service so that we can stay in touch with you. We want to tell you what’s new with us or what attractive offers we currently have in our program. We are always looking for the simplest and best solutions for our marketing measures. And that’s also why we chose MailChimp’s newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. In this way, we can create interesting and beautiful newsletters in just a short time. With the design templates offered, we design each newsletter individually and thanks to the “responsive design” our content is also displayed legibly and beautifully on your smartphone (or other mobile end device).

With tools such as the A/B test or the extensive analysis options, we can see very quickly how our newsletters are received by you. This enables us to react if necessary and improve our offer or our services.

Another advantage is MailChimp’s “cloud system”. The data is not stored and processed directly on our server. We can retrieve the data from external servers and in this way save our storage space. In addition, the maintenance effort is significantly lower.

What data is stored by MailChimp?

Rocket Science Group LLC (MailChimp) maintains online platforms that enable us to get in touch with you (if you have subscribed to our newsletter). If you become a subscriber to our newsletter through our website, you confirm by email that you are a member of a MailChimp email list. So that MailChimp can also prove that you have entered the “list provider”, the date of entry and your IP address are saved. Furthermore, MailChimp saves your e-mail address, your name, the physical address and demographic information, such as language or location.

This information is used to send you emails and to enable certain other MailChimp functions (such as evaluating the newsletter).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some data with third-party advertising partners to better understand the interests and concerns of its customers so that more relevant content and targeted advertising can be provided.

With so-called “web beacons” (small graphics in HTML e-mails), MailChimp can determine whether the e-mail has arrived, whether it has been opened and whether links have been clicked on. All of this information is stored on the MailChimp servers. This gives us statistical evaluations and allows us to see exactly how well you received our newsletter. In this way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. This means, for example, that shipping can be technically optimized or the location (country) of the recipient can be determined.

The following cookies can be set by MailChimp. This is not a complete list of cookies, but rather an exemplary selection:

Name : AVESTA_ENVIRONMENT
Value:  Prod Purpose
:  This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiry date:  after the end of the session

Name : ak_bmsc
Value:  F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001111942083-3 Purpose
:  The cookie is used to distinguish a human from a bot. This allows secure reports to be generated on the use of a website.
Expiry date:  after 2 hours

Name : bm_sv
Value:  A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au… Purpose
:  The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a virtual payment transaction securely and easily. For this purpose, the user is identified anonymously on the website.
Expiry date:  after 2 hours

Name : _abck
Value:  8D545C8CCA4C3A50579014C449B045111942083-9 Purpose
:  We were not able to find out more detailed information about the purpose of this cookie . Expiry
date:  after one year

Sometimes it can happen that you open our newsletter for a better display via a given link. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed on a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no control over it. MailChimp’s “Cookie Statement” (located at:  https://mailchimp.com/legal/cookies/ ) explains exactly how and why the company uses cookies.

How long and where is the data stored?

Since MailChimp is an American company, all data collected is also stored on American servers.

In principle, the data is permanently stored on the MailChimp servers and is only deleted when you request it. You can have your contact deleted by us. This permanently removes all your personal data for us and makes you anonymous in the MailChimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed there and we will receive a notification from MailChimp. After receiving the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time by clicking on the link at the bottom of the email received. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate and manage these cookies at any time. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

legal basis

MailChimp sends our newsletter on the basis of your  consent  (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have previously actively registered for it. If consent is not required, the newsletter will be sent on the basis of the  legitimate interest  in direct marketing (Article 6 Paragraph 1 lit. f), insofar as this is legally permitted. We record your registration process so that we can always prove that it complies with our laws.

MailChimp also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

MailChimp uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, MailChimp undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Mailchimp Data Processing Addendum, which corresponds to the Standard Contractual Clauses, can be found at  https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses .

You can find out more about the use of cookies at MailChimp at  https://mailchimp.com/legal/cookies/ , information on data protection at  MailChimp (privacy) can be found at  https://www.intuit.com/privacy/statement/ .

Messenger & Communication Introduction

What are messenger & communication functions?

We offer various options on our website (e.g. messenger and chat functions, online or contact forms, e-mail, telephone) to communicate with us. Your data will also be processed and stored insofar as it is necessary to answer your inquiry and our subsequent measures.

In addition to classic means of communication such as e-mail, contact forms or telephone, we also use chats or messengers. The most commonly used messenger function at the moment is WhatsApp, but of course there are many different providers who offer messenger functions especially for websites. If content is end-to-end encrypted, this is indicated in the individual data protection texts or in the data protection declaration of the respective provider. End-to-end encryption means nothing other than that the content of a message is not visible to the provider itself. However, information about your device, location settings and other technical data can still be processed and stored.

Why do we use messenger & communication functions?

The ability to communicate with you is very important to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. With the practical messenger & communication functions, you can always choose the ones you like best. In exceptional cases, however, it can also happen that we do not answer certain questions via chat or messenger. This is the case when it comes to internal contractual matters, for example. Here we recommend other communication options such as e-mail or telephone.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 DSGVO. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is reproduced below for the platform concerned.

Please note that when using our built-in elements, your data may also be processed outside the European Union, since many providers, such as Facebook Messenger or WhatsApp, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.

Which data are processed?

Exactly which data is stored and processed depends on the respective provider of the messenger and communication functions. Basically, it is data such as name, address, telephone number, e-mail address and content data such as all information that you enter in a contact form. In most cases, information about your device and the IP address is also stored. Data that is collected via a messenger & communication function is also stored on the providers’ servers.

If you want to know exactly which data is stored and processed by the respective providers and how you can object to the data processing, you should carefully read the respective data protection declaration of the company.

How long is data stored?

How long the data is processed and stored depends primarily on the tools we use. Below you can find out more about the data processing of the individual tools. The data protection declarations of the providers usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but they can also be stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about data storage.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. For more information, we refer to the consent section.

Since cookies can be used for messenger and communication functions, we also recommend our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

legal basis

If you have agreed that your data can be processed and stored by integrated messenger and communication functions, this consent is the legal basis for data processing  (Article 6 (1) (a) GDPR) . We process your request and manage your data within the framework of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to answer inquiries. The basis for this is  Article 6 Paragraph 1 Clause 1 Letter b. GDPR . In principle, your data will also be processed on the basis of our legitimate interest  (Art. 6 Para. 1 lit. f GDPR) if you have given your consent. stored and processed in a fast and good communication with you or other customers and business partners.

Facebook Messenger Privacy Policy

We use the communication tool Facebook Messenger on our website. Service provider is the American company Facebook Inc. For the European area, the company Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at  https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed by using Facebook in the privacy policy at  https://www.facebook.com/about/privacy .

Chatbots Introduction

What are chatbots?

You can also communicate with us via chatbots or similar chat functions. A chat offers the possibility to write or talk to each other with only a very small time delay. A chatbot is software that tries to answer your question and, if necessary, informs you about news. By using these means of communication, your personal data can also be processed and stored.

Why do we use chatbots?

The ability to communicate with you is important to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. Chatbots have the great advantage that we can use this software to automatically answer frequently asked questions. This saves us time and you will still receive detailed and helpful answers. If the chatbot cannot help, you can of course contact us personally at any time.

Please note that when using our built-in elements, your data may also be processed outside the European Union, since many providers are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.

Which data are processed?

You may also use the chat services on other websites/platforms. In this case, your user ID will also be stored on the servers of this website. We can also be informed about which user used the chat at what time. The content is also saved. Exactly which data is stored depends on the respective service. As a rule, however, it is contact data such as e-mail address or telephone number, IP address and various usage data.

If you have consented to the use of the chat function, this consent will also be saved or logged along with any registration. We do this so that we can also show the registration or consent if this is required by law.

The provider of a chat platform can also find out when you are chatting and also receive technical information about the device you are using. Exactly which information is stored and processed also depends on your PC settings. In many cases, data about your approximate location can be collected. This is done on the one hand to optimize the chat services and on the other hand to ensure more security. Furthermore, the information can also be used to set personalized advertising and marketing measures.

If you have agreed that a chatbot can send you messages, you can of course deactivate this activation again at any time. The chatbot also serves as a help here and shows you how to unsubscribe from this function. All your relevant data will then be deleted from the recipient directory.

We use the above data in order to be able to address you personally via the chat, to be able to answer your questions and inquiries or to send you possible content. It also allows us to fundamentally improve our chat services.

How long is data stored?

How long the data is processed and stored depends primarily on the tools we use. Below you can find out more about the data processing of the individual tools. The data protection declarations of the providers usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but they can also be stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about data storage.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies can be used for chat services, we also recommend our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

legal basis

We ask for your permission via a pop-up window to process data from you within the framework of the chat services. If you consent, this consent also serves as the legal basis  (Art. 6 Para. 1 lit. a GDPR)  for data processing. In addition, we process your inquiries and manage your data within the framework of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to answer inquiries. The basis for this is  Article 6 Paragraph 1 Clause 1 Letter b. GDPR . In principle, your data will also be processed on the basis of our legitimate interest  (Art. 6 Para. 1 lit. f GDPR) stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent.

HubSpot (Chatbot) Privacy Policy

We also use the HubSpot chatbot function. Service provider is the American company HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA.

HubSpot also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

HubSpot uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, HubSpot undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Agreement, which corresponds to the standard contractual clauses, can be found at  https://legal.hubspot.com/dpa .

You can find out more about the data processed by using HubSpot in the privacy policy at  https://legal.hubspot.com/de/privacy-policy .

Facebook Privacy Policy

Was sind Facebook-Tools?

We use selected Facebook tools on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools allow us to offer you and people who are interested in our products and services the best possible offer.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our joint commitments have also been set out in a publicly available agreement at  https://www.facebook.com/legal/controller_addendum anchored. It states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we have decided to just call them Facebook tools. These include, among others:

• Facebook-Pixel
• social plug-ins (such as the “Like” or “Share” button)
• Facebook Login
• Account Kit
• APIs (programming interface)
• SDKs (collection of programming tools)
• Platform integration
• Plugins
• Codes
• specifications
• documentations
• Technologies and Services

Through these tools, Facebook expands its services and has the ability to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. In order to be able to show users appropriate advertising, however, Facebook needs information about people’s wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the effect of our advertising campaigns. Furthermore, through analyzes we get a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to match the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called “hashing” takes place. This means that a data set of any size is transformed into a character string. This is also used to encrypt data.

In addition to the contact data, “event data” is also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” may also be associated with contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Click Settings on the right side of Facebook.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select “Delete Account” and then click “Next and Delete Account”

5) Now enter your password, click on “Next” and then on “Delete Account”

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. in the case of social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

legal basis

If you have agreed that your data can be processed and stored by integrated Facebook tools, this consent is the legal basis for data processing  (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest  (Art. 6 Para. 1 lit. f GDPR) stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult Facebook’s privacy policy or cookie policy.

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at  https://www.facebook.com/legal/terms/dataprocessing .

We hope we have given you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at  https://www.facebook.com/about/privacy/update .

Social media introduction

What is social media?

In addition to our website, we are also active on various social media platforms. Data from users can be processed so that we can specifically address users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are forwarded directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, exchange content openly or in certain groups and network with other members.

Why do we use social media?

For years, social media platforms have been where people communicate and connect online. With our social media appearances, we can bring our products and services closer to interested parties. The social media elements integrated into our website help you to be able to switch to our social media content quickly and without complications.

The primary purpose of the data that is stored and processed as a result of your use of a social media channel is to be able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and so-called user profiles can be created. It is also possible for the platforms to present you with customized advertisements. In most cases, cookies are set in your browser for this purpose, which store data on your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 DSGVO. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the platform concerned.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.

Which data are processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, e-mail addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the visited social media channel and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers’ servers. This means that only the providers have access to the data and can give you the right information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective data protection declaration of the company. Even if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. Customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the ability to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies can be used with social media tools, we also recommend our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing  (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest  (Art. 6 Para. 1 lit. f GDPR) if you have given your consent. stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

Information on special social media platforms – if available – can be found in the following sections.

Gravatar Privacy Policy

What is Gravatar?

We have integrated the Gravatar plug-in from Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA) on our website. Among other things, Gravatar is automatically activated on all WordPress websites. The function makes it possible to display user images (avatars) in published articles or comments, provided the corresponding e-mail address is registered at  www.gravatar.com  .

This function sends data to the company Gravatar or Automattic Inc., saves it and processes it there. In this data protection declaration we want to inform you what data is involved, how the network uses this data and how you can manage or prevent data storage.

Gravatar basically stands for “Globally Recognized Avatar” and this means a globally available avatar (a user image) that is linked to the e-mail address. Gravatar is the world’s leading service provider for this service. As soon as a user enters the e-mail address on a website that is also registered with Gravatar at  www.gravatar.com  , a previously stored image is automatically displayed together with a published contribution or comment.

Why do we use Gravatar on our website?

Anonymity on the Internet is often talked about. An avatar gives users a face to the commenting person. In addition, one is generally recognized more easily on the Internet and can thus build up a certain degree of awareness. Many users enjoy the advantages of such a user picture and also want to appear personally and authentically online. Of course, we want to give you the option of displaying your Gravatar on our website. We also like to see the faces of our commenting users. With the activated Gravatar function, we are also expanding our service on our website. After all, we want you to feel comfortable on our website and to get a comprehensive and interesting offer.

What data does Gravatar store?

For example, as soon as you publish a comment on a blog post that requires an email address, WordPress checks whether the email address is linked to an avatar on Gravatar. For this request, your e-mail address will be sent to the Gravatar or Automattic servers in encrypted or hashed form, including your IP address and our URL. This is how it is checked whether this email address is registered with Gravatar.

If this is the case, the image stored there (Gravatar) is displayed together with the published comment. If you have registered an email address with Gravatar and comment on our website, further data will be transmitted to Gravatar, stored and processed. In addition to IP address and data on user behavior, this includes, for example, browser type, unique device ID, preferred language, data and time of page entry, operating system and information on the mobile network. Gravatar uses this information to improve its own services and offers and to get better insights into the use of its own service.

The following cookies are set by Automattic when a user uses an email address registered with Gravatar for a comment:

Name:  gravatar
Value:  16b3191024acc05a238209d51ffcb92bdd710bd19111942083-7 Purpose
:  We could not find out any precise information about the cookie.
Expiry date:  after 50 years

Name:  is-logged-in
Value:  1111942083-1 Purpose
:  This cookie stores the information that the user is logged in via the registered email address.
Expiry date:  after 50 years

How long and where is the data stored?

Automattic deletes the collected data when it is no longer used for its own services and the company is not legally obliged to keep the data. Web server logs such as IP address, browser type and operating system are deleted after approximately 30 days. Until then, Automattic uses the data to analyze the traffic on its own websites (e.g. all WordPress sites) and to fix possible problems. The data is also stored on Automattic’s American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you have registered with Gravatar with an email address, you can delete your account or email address there at any time.

Since an image is only displayed when using an e-mail address registered with Gravatar and data is thus transferred to Gravatar, you can also prevent the transfer of your data to Gravatar by using an e-mail address not registered with Gravatar comment on our website or write articles.

You can manage, deactivate or delete possible cookies that are set during commenting in your browser. Please note that any comment functions will then no longer be fully available. Depending on which browser you use, managing cookies works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing  (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest  (Art. 6 Para. 1 lit. f GDPR) stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

Gravatar also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Gravatar uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Gravatar to comply with the EU data protection level when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:  https://germany.representation.ec.europa.eu/index_de .

You can find more details on the privacy policy and which data is collected by Gravatar in which way at  https://automattic.com/privacy/ , general information about Gravatar at  http://de.gravatar.com/ .

Instagram Privacy Policy

What is Instagram?

We have integrated Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you call up web pages on our website that have an integrated Instagram function, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we get our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines on the other.

Instagram is one of the most well-known social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. In this way, our advertisements only get to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data is stored by Instagram?

When you come across one of our pages that has Instagram features (such as Instagram images or plugins) built in, your browser automatically connects to Instagram’s servers. Data is sent to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is the case with Instagram as well. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been “hashed” beforehand. Hashing means converting a record into a string. This allows you to encrypt the contact data. In addition, the “event data” mentioned above are also transmitted. Facebook – and consequently also Instagram – understands “event data” to be data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram already has from you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means: if you have an Instagram account or  have visited www.instagram.com  , Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or made anonymous again after 90 days at the latest (after comparison). Although we have dealt intensively with Instagram’s data processing, we cannot say exactly which data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name:  csrftoken
Value:  “” Purpose
:  This cookie is set with high probability for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry date:  after one year

Name:  mid
Value:  “”
Purpose:  Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie defines a unique user ID.
Expiry date:  after the end of the session

Name:  fbsr_111942083124024
Value:  no information Purpose
:  This cookie stores the log-in request for users of the Instagram app. Expiry date:  after the end of the session

Name:  rur
Value:  ATN Purpose
:  This is an Instagram cookie that ensures functionality on Instagram.
Expiry date:  after the end of the session

Name:  urlgen
Value:  “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe111942083” Purpose
:  This cookie is used for Instagram marketing purposes.
Expiry date:  after the end of the session

Note:  We cannot claim completeness here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. Data processing is carried out in compliance with our own data policy. For security reasons, among other things, your data is distributed across the world on Facebook servers. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you need to permanently delete your Instagram account.

And this is how the Instagram account deletion works:

First, open the Instagram app. From your profile page, go down and click on “Help Center”. You are now on the company’s website. On the webpage, click “Manage Account” and then click “Delete Your Account”.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.

As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the administration always works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

You can also basically set up your browser in such a way that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing  (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest  (Art. 6 Para. 1 lit. f GDPR) stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

Instagram and Facebook also process data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Facebook to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:  https://germany.representation.ec.europa.eu/index_de .

We have tried to give you the most important information about data processing by Instagram. You can learn more about Instagram’s data policies at  https://help.instagram.com/519522125107875 .

LinkedIn Privacy Policy

What is LinkedIn?

On our website we use social plug-ins from the social media network LinkedIn, the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The social plug-ins can be feeds, content sharing or linking to our LinkedIn page. The social plug-ins are clearly marked with the well-known LinkedIn logo and allow, for example, interesting content to be shared directly via our website. LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing in the European Economic Area and Switzerland.

By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this data protection declaration, we want to inform you what data is involved, how the network uses this data and how you can manage or prevent data storage.

LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on establishing business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to look for a job or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria there are about 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. You can’t track all social media channels individually. Even if, as in our case, it would be worth it. Because we keep posting interesting news or reports that are worth spreading. That is why we have created the possibility on our website to share interesting content directly on LinkedIn or to refer directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The data that LinkedIn collects also helps us to show possible advertising measures only to people who are interested in our offer.

What data does LinkedIn store?

LinkedIn does not store any personal data simply by integrating the social plug-ins. LinkedIn calls this data generated by plug-ins passive impressions. However, if you click on a social plug-in, for example to share our content, the platform saves personal data as so-called “active impressions”. This is regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected will be assigned to your account.

Your browser establishes a direct connection to the LinkedIn servers when you interact with our plug-ins. The company logs various usage data. In addition to your IP address, this can be, for example, registration data, device information or information about your Internet or mobile phone provider. If you call up LinkedIn services via your smartphone, your location can also be determined (after you have allowed this). LinkedIn may also share this data in “hashed” form with third-party advertisers. Hashing means turning a record into a string. This allows the data to be encrypted in such a way that people can no longer be identified.

Most data about your user behavior is stored in cookies. These are small text files that are usually placed in your browser. However, LinkedIn may also use web beacons, pixel tags, display tags and other device identifiers.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and is only used as an example. The following cookies were set without being logged in to LinkedIn:

Name:  bcookie
Value:  =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16111942083- Purpose
:  The cookie is a so-called “browser ID cookie” and consequently stores your identification number (ID).
Expiry date:  After 2 years

Name:  long
Value:  v=2&lang=de-de
Purpose:  This cookie saves your default or preferred language.
Expiry date:  after the end of the session

Name:  lidc
Value:  1818367:t=1571904767:s=AQF6KNnJ0G111942083… Purpose
:  This cookie is used for routing. Routing records how you got to LinkedIn and how you navigate through the website there.
Expiry date:  after 24 hours

Name:  rtc
Value:  kt0lrv3NF3x3t6xvDgGrZGDKkX Purpose
:  No further information could be found about this cookie.
Expiry date:  after 2 minutes

Name:  JSESSIONID
Value:  ajax:1119420832900777718326218137 Purpose
:  This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiry date:  after the end of the session

Name:  bscookie
Value:  “v=1&201910230812… Purpose
:  This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiry date:  after 2 years

Name:  fid
Value:  AQHj7Ii23ZBcqAAAA… Purpose
:  No further information could be found for this cookie.
Expiry date:  after 7 days

Note:  LinkedIn also works with third parties. That’s why we also recognized the two Google Analytics cookies _ga and _gat in our test.

How long and where is the data stored?

In principle, LinkedIn retains your personal data for as long as the company deems necessary to offer its own services. However, LinkedIn will delete your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregated and anonymous form even after you delete your account. Once you delete your account, other people will no longer be able to see your data within a day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is necessary for legal reasons. Data that can no longer be assigned to a person will remain stored even after the account has been closed. The data is stored on various servers in America and probably also in Europe.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.

To access account information on your LinkedIn profile:

Click on your profile icon in LinkedIn and select the “Settings and data protection” section. Now click on “Privacy” and then in the section “How LinkedIn uses your data” on “Change”. In just a short time you can download selected data about your web activity and your account history.

You also have the option in your browser to prevent data processing by LinkedIn. As mentioned above, LinkedIn stores most of the data via cookies that are set in your browser. You can manage, disable or delete these cookies. Depending on which browser you have, the administration works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

You can also basically set up your browser in such a way that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing  (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest  (Art. 6 Para. 1 lit. f GDPR) stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

LinkedIn also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, LinkedIn uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, LinkedIn undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about the standard contractual clauses at LinkedIn can be found at  https://de.linkedin.com/legal/l/dpa  or  https://www.linkedin.com/legal/l/eu-sccs .

We have tried to provide you with the most important information about data processing by LinkedIn.  You can find out more about data processing by the social media network LinkedIn at  https://www.linkedin.com/legal/privacy-policy .

Twitter Privacy Policy

What is Twitter?

We have integrated functions from Twitter on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and social media platform operated by Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To our knowledge, no personal data or data on your web activities are transferred to Twitter in the European Economic Area and in Switzerland simply by integrating the Twitter function. Data can only be sent to Twitter, stored and processed there if you interact with the Twitter functions, for example by clicking on a button. We have no influence on this data processing and bear no responsibility. As part of this data protection declaration, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from data transmission.

For some, Twitter is a news service, for others a social media platform, and still others speak of a microblogging service. All of these terms have their place and mean more or less the same thing.

Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called “tweets”. Unlike Facebook, for example, the service does not focus on expanding a network for “friends”, but wants to be understood as a worldwide and open news platform. You can also have an anonymous account on Twitter and tweets can be deleted by the company on the one hand and by the users themselves on the other.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services and services through different channels and to communicate with our customers. Twitter, in particular, has become dear to us as a useful “small” news service. Again and again we tweet or retweet exciting, funny or interesting content. We realize that you cannot follow every channel separately. After all, you have other things to do as well. That is why we have also included Twitter functions on our website. You can experience our Twitter activity ‘on the spot’ or follow a direct link to our Twitter page. With the integration, we want to strengthen our service and user-friendliness on our website.

What data does Twitter store?

On some of our subpages you will find the built-in Twitter functions. If you interact with Twitter content, such as clicking a button, Twitter may collect and store data. Even if you don’t have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage is mostly done via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.

We will now show you which cookies are set if you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. Under no circumstances can we guarantee completeness here, since the choice of cookies is always changing and depends on your individual actions with the Twitter content.

These cookies were used in our test:

Name:  personalization_id
Value:  “v1_cSJIsogU51SeE111942083” Purpose
:  This cookie stores information about how you use the website and which advertisements may have brought you to Twitter.
Expiry date:  after 2 years

Name:  long
Value:  de
Purpose:  This cookie saves your default or preferred language.
Expiry date:  after the end of the session

Name:  guest_id
Value:  111942083v1%3A157132626 Purpose
:  This cookie is set to identify you as a guest. Expiry date:  after 2 years 

Name:  fm
Value:  0
Purpose:  Unfortunately we could not find out the purpose of this cookie.
Expiry date:  after the end of the session

Name:  external_referer
Value:  1119420832beTA0sf5lkMrlGt Purpose
:  This cookie collects anonymous data such as how often you visit Twitter and how long you visit Twitter.
Expiration Date:  After 6 days

Name:  eu_cn
Value:  1 Purpose
:  This cookie stores user activity and is used for various advertising purposes by Twitter.
Expiry date:  After one year

Name:  ct0
Value:  c1179f07163a365d2ed7aad84c99d966 Purpose
:  Unfortunately, we did not find any information on this cookie.
Expiry date:  after 6 hours

Name:  _twitter_sess
Value:  53D%253D–dd0248111942083- Purpose
:  With this cookie you can use functions within the Twitter website.
Expiry date:  after the end of the session

Note:  Twitter also works with third parties. That’s why we also recognized the three Google Analytics cookies _ga, _gat, _gid in our test.

On the one hand, Twitter uses the collected data to better understand user behavior and thus to improve its own services and advertising offers, on the other hand, the data is also used for internal security measures.

How long and where is the data stored?

If Twitter collects data from other websites, it will be deleted, aggregated or otherwise hidden after a maximum of 30 days. The Twitter servers are located at various server centers in the United States. It can therefore be assumed that the data collected will be collected and stored in America. After our research, we were not able to determine for sure whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful for the company, you delete the data or there is a statutory deletion period.

How can I delete my data or prevent data storage?

In its data protection guidelines, Twitter repeatedly emphasizes that it does not store any data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact directly with Twitter, Twitter will of course also store your data.

If you have a Twitter account, you can manage your information by clicking “More” under the “Profile” button. Then click on “Settings and data protection”. Here you can manage the data processing individually.

If you do not have a Twitter account, you can go to  twitter.com  and then click “Personalization”. You can manage the data you have collected under the item “Individualization and data”.

As mentioned above, most data is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you only “edit” the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

You can also manage your browser so that you are informed of each individual cookie. Then you can always decide individually whether you allow a cookie or not.

Twitter also uses the data for personalized advertising inside and outside of Twitter. You can switch off personalized advertising in the settings under “Individualization and data”. If you use Twitter on a browser, you can opt out of personalized advertising at  https://optout.aboutads.info/?c=2&lang=EN  .

legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing  (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest  (Art. 6 Para. 1 lit. f GDPR) stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

Twitter also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Twitter uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Twitter undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about the standard contractual clauses at Twitter can be found at  https://gdpr.twitter.com/en/controller-to-controller-transfers.html .

We hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend the Twitter data protection declaration at  https://twitter.com/de/privacy .

XING data protection declaration

What is Xing?

On our website we use social plugins from the social media network Xing, the company Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany. With these functions, you can, for example, share content on Xing directly via our website, log in via Xing or follow interesting content. You can recognize the plug-ins by the company name or the Xing logo. If you call up a website that uses a Xing plug-in, data can be transmitted to the “Xing server”, stored and evaluated. In this data protection declaration, we want to inform you about what data is involved and how you can manage or prevent this data storage.

Xing is a social network headquartered in Hamburg. The company specializes in managing professional contacts. In other words, unlike other networks, Xing is primarily about professional networking. The platform is often used for job hunting or to find employees for your own company. In addition, Xing offers interesting content on various professional topics. The global counterpart to this is the American company LinkedIn.

Why do we use Xing on our website?

There is now a flood of social media channels and we are well aware that your time is very valuable. Not every social media channel of a company can be scrutinized closely. That’s why we want to make your life as easy as possible so that you can share or follow interesting content directly from our website on Xing. With such “social plug-ins” we expand our service on our website. In addition, the data collected by Xing helps us to carry out targeted advertising measures on the platform. This means that our service is only shown to people who are really interested in it.

Which data is stored by Xing?

Xing offers the share button, the follow button and the log-in button as plugins for websites. As soon as you open a page where a Xing social plug-in is installed, your browser connects to servers in a data center used by Xing. In the case of the share button – according to Xing – no data should be stored that could derive a direct reference to a person. In particular, Xing does not store any of your IP addresses. Furthermore, no cookies are set in connection with the share button. This means that there is no evaluation of your user behavior. You can find more information on this at  https://dev.xing.com/plugins/share_button/privacy_policy

With the other Xing plug-ins, cookies are only set in your browser when you interact with the plug-in or click on it. Personal data such as your IP address, browser data, date and time of your page view on Xing can be stored here. If you have a XING account and are logged in, the data collected will be assigned to your personal account and the data stored in it.

The following cookies are set in your browser if you click on the follow or log-in button and are not yet logged in to Xing. Please keep in mind that this is an example list and we cannot claim to be complete:

Name:  AMCVS_0894FF2554F733210A4C98C6%40AdobeOrg
Value:  1 Purpose
:  This cookie is used to create and store identification of website visitors.
Expiry date:  after the end of the session

Name:  c_
Value:  157c609dc9fe7d7ff56064c6de87b019111942083-8 Purpose
:  We were not able to find out any further information about this cookie.
Expiry date:  after one day

Name:  prevPage
Value:  wbm%2FWelcome%2Flogin Purpose
:  This cookie stores the URL of the previous website you visited.
Expiry date:  after 30 minutes

Name:  s_cc
Value:  true Purpose
:  This Adobe Site Catalyst cookie determines whether cookies are generally activated in the browser.
Expiry date:  after the end of the session

Name:  s_fid
Value:  6897CDCD1013221C-39DDACC982217CD1111942083-2 Purpose
:  This cookie is used to identify a unique visitor.
Expiry date:  after 5 years

Name:  visitor_id
Value:  fe59fbe5-e9c6-4fca-8776-30d0c1a89c32 Purpose
:  The visitor cookie contains a unique visitor ID and the unique identifier for your account.
Expiry date:  after 2 years

Name: _session_id
Value:  533a0a6641df82b46383da06ea0e84e7111942083-2 Purpose
:  This cookie creates a temporary session ID to be used as the in-session user ID. The cookie is absolutely necessary to provide the functions of Xing.
Expiry date:  after the end of the session

As soon as you are logged in to Xing or are a member, further personal data will definitely be collected, processed and stored. Xing also passes on personal data to third parties if this is necessary for the fulfillment of our own business purposes, if you have given your consent or if there is a legal obligation.

How long and where is the data stored?

Xing stores the data on different servers in various data centers. The company stores this data until you delete the data or until a user account is deleted. Of course, this only applies to users who are already Xing members.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. Even if you are not a Xing member, you can prevent possible data processing via your browser or manage it according to your wishes. Most data is stored via cookies. Depending on which browser you have, the administration works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

You can also basically set up your browser in such a way that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing  (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest  (Art. 6 Para. 1 lit. f GDPR) stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

We have tried to give you the most important information about data processing by Xing.  You can find out more about data processing by the social media network Xing at  https://privacy.xing.com/de/datenschutzerklaerung .

Blogs and publication media Introduction

What are blogs and publication media?

We use blogs or other means of communication on our website with which we can communicate with you on the one hand and you can also communicate with us on the other. Your data can also be stored and processed by us. This may be necessary so that we can display content appropriately, communication works and security is increased. In our data protection text we go into general information about which of your data can be processed. Exact information on data processing always depends on the tools and functions used. You will find detailed information about data processing in the data protection notices of the individual providers.

Why do we use blogs and publication media?

Our greatest concern with our website is to offer you interesting and exciting content, and at the same time your opinions and content are important to us. That’s why we want to create a good interactive exchange between us and you. With various blogs and publication options, we can achieve exactly that. For example, you can post comments about our content, comment on others’ comments or, in some cases, post posts yourself.

Which data are processed?

Exactly which data is processed always depends on the communication functions we use. Very often IP address, username and the published content are saved. This is done primarily to ensure security protection, to prevent spam and to be able to take action against illegal content. Cookies can also be used for data storage. These are small text files that are stored with information in your browser. You can find more information about the collected and stored data in our individual sections and in the data protection declaration of the respective provider.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. For example, post and comment functions store data until you revoke data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of our services.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies can also be used in publication media, we also recommend our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

legal basis

We use the means of communication mainly on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves to process contractual relationships or to initiate them, the legal basis is also Article 6 Paragraph 1 Sentence 1 lit. b. GDPR.

Certain types of processing, in particular the use of cookies and the use of comment or message functions, require your consent. If and to the extent that you have consented to data being processed and stored by integrated publication media, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). Most of the communication features we use set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

You can find information on special tools – if available – in the following sections.

Blog posts and comment functions Privacy Policy

There are various online communication tools that we can use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to comment on content or to write articles. If you use this function, your IP address can be saved for security reasons. This is how we protect ourselves from illegal content such as insults, illegal advertising or prohibited political propaganda. In order to recognize whether comments are spam, we can also store and process user information on the basis of our legitimate interest. If we start a survey, we also save your IP address for the duration of the survey so that we can be sure that everyone involved really only votes once. Cookies can also be used for storage purposes. All data that we store about you (e.g. content or information about you) remains stored until you object.

WordPress Emoji Privacy Policy

We also use so-called emojis and smileys in our blog. What emojis are exactly, we probably don’t need to explain in more detail here. You know those laughing, angry, or sad faces. They are graphic elements or files that we make available and are loaded from another server. The service provider for retrieving WordPress emojis and smilies is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. This third party stores your IP address in order to be able to send the emoji files to your browser.

WordPress also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

WordPress uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WordPress undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Agreements, which correspond to the standard contractual clauses, can be found at  https://wordpress.com/support/data-processing-agreements/ .

You can find out more about the data processed by using Automattic in the privacy policy at  https://automattic.com/privacy/ .

Online Marketing Introduction

What is online marketing?

Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people’s attention to our website. In order to be able to show our offer to many interested people, we do online marketing. This is mostly online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to show our content only to those people who are interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in our offer. We are aware that this is not possible without deliberate measures. That’s why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. The purpose of these online marketing tools is ultimately to optimize our offer.

Which data are processed?

So that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (small text files). With the help of this data, we can not only place advertising in the classic way, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and store data from you accordingly. The named cookies store, for example, which web pages you visited on our website, how long you viewed these pages, which links or buttons you clicked or from which website you came to us. In addition, technical information can also be stored. For example, your IP address, which browser you are using, which device you are using to visit our website or the time when you accessed our website and when you left it again. If you have agreed that we may also determine your location, we can also store and process this.

Your IP address will be stored in pseudonymised form (i.e. abbreviated). Unique data that directly identifies you as a person, such as your name, address or email address, is only stored in a pseudonymised form as part of the advertising and online marketing process. We can therefore not identify you as a person, we have only stored the pseudonymised, stored information in the user profiles.

The cookies may also be deployed, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, e-mail address, etc.) can also be stored in the user profile. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.

With all of the advertising tools we use that store data from you on their servers, we only ever receive aggregated information and never data that makes you identifiable as an individual. The data only show how well set advertising measures worked. For example, we can see what actions have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyzes we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The respective data protection declarations of the individual providers usually provide you with precise information about the individual cookies that the provider uses.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. The legality of the processing up to the revocation remains unaffected.

Since cookies can usually be used with online marketing tools, we also recommend our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

legal basis

If you have consented to the use of third-party providers, the legal basis for the relevant data processing is this consent. According to  Article 6 Paragraph 1  lit.

We also have a legitimate interest in measuring online marketing measures in an anonymous form in order to use the data obtained to optimize our offer and our measures. The corresponding legal basis for this is  Article 6 (1) (f) GDPR (legitimate interests) . However, we only use the tools if you have given your consent.

Information on special online marketing tools – if available – can be found in the following sections.

Facebook Conversions API Privacy Policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. Service provider is the American company Facebook Inc. For the European area, the company Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at  https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed by using the Facebook Conversions API in the privacy policy at  https://www.facebook.com/about/privacy .

Facebook Custom Audiences Privacy Policy

We use Facebook Custom Audiences, a server-side event tracking tool, on our website. Service provider is the American company Facebook Inc. For the European area, the company Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at  https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed by using Facebook Custom Audiences in the privacy policy at  https://www.facebook.com/about/privacy  . 

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

Was ist Google Ads Conversion-Tracking?

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. In this way we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This free tracking tool allows us to better tailor our advertising to your interests and needs. In the following article we want to go into more detail why we use conversion tracking, what data is stored and how you can prevent this data storage.

Google Ads (formerly Google AdWords) is the in-house online advertising system from Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That’s why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. We use Google’s conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. With the help of the data obtained, we can also make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have embedded a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the “Conversion” cookie from a Google domain will be stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here is the data of the most important cookies for Google’s conversion tracking:

Name:  Conversion
value:  EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111942083-3 Purpose
:  This cookie saves every conversion that you make on our site after you came to us via a Google Ad.
Expiry date:  after 3 months

Name:  _gac
Value:  1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE Purpose
:  This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date:  after 3 months

Note:  The _gac cookie only appears in connection with Google Analytics. The list above does not claim to be complete, since Google also uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics. js saved with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received. Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received. Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (used in connection with Google Analytics) have an expiry date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block the conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. Each browser works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in from  https://support.google.com/ads/answer/7395996  will also disable all “advertising cookies”. Keep in mind that by disabling these cookies you will not prevent the ads, only the personalized advertising.

legal basis

If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent. According to  Article 6 Paragraph 1  lit.

We also have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing activities. The corresponding legal basis for this is  Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Ads Conversion Tracking if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google Ads, can be found at  https://business.safety.google/adscontrollerterms/ .

If you would like to find out more about data protection at Google, we recommend Google’s general data protection declaration:  https://policies.google.com/privacy?hl=de .

HubSpot Privacy Policy

We use HubSpot, a digital marketing tool, on our website. Service provider is the American company HubSpot, Inc., 25 First St 2nd Floor Cambridge, MA, USA. The Company also has a registered office in Ireland at 1 Sir John Rogerson’s Quay, Dublin 2, Ireland.

HubSpot also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

HubSpot uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, HubSpot undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Agreement, which corresponds to the standard contractual clauses, can be found at  https://legal.hubspot.com/dpa .

You can find out more about the data processed by using HubSpot in the privacy policy at  https://legal.hubspot.com/de/privacy-policy  .

LinkedIn Insight Tag Privacy Policy

We use the LinkedIn Insight Tag conversion tracking tool on our website. The service provider is the American company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The company LinkedIn Ireland Unlimited (Wilton Place, Dublin 2, Ireland) is responsible for the data protection aspects in the European Economic Area (EEA), the EU and Switzerland.

LinkedIn also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, LinkedIn uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, LinkedIn undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about the standard contractual clauses at LinkedIn can be found at  https://de.linkedin.com/legal/l/dpa  or  https://www.linkedin.com/legal/l/eu-sccs

To learn more about LinkedIn Insight Tag,  visit https://www.linkedin.com/help/linkedin/answer/a427660 . You can find out more about the data processed by using the LinkedIn Insight tag in the data protection declaration at  https://de.linkedin.com/legal/privacy-policy .

Content Delivery Networks Einleitung

What is a Content Delivery Network?

We use a so-called Content Delivery Network on our website. Most of the time, such a network is just called a CDN. A CDN helps us load our website quickly and smoothly, no matter your location. Your personal data will also be stored, managed and processed on the servers of the CDN provider used. In the following, we will go into more general detail about the service and its data processing. You can find detailed information about the handling of your data in the respective data protection declaration of the provider.

Each Content Delivery Network (CDN) is a network of regionally distributed servers, all connected to each other via the Internet. Content from websites (especially very large files) can be delivered quickly and smoothly via this network, even in the event of large peak loads. For this purpose, the CDN creates a copy of our website on your servers. Since these servers are distributed worldwide, the website can be delivered quickly. The data transfer to your browser is therefore significantly shortened by the CDN.

Why do we use a content delivery network for our website?

A fast loading website is part of our service. Of course, we know how annoying it is when a website loads at a snail’s pace. Most of the time you even lose patience and run away before the website is fully loaded. Of course we want to avoid that. Therefore, a fast-loading website is a matter of course for our website offer. With a content delivery network, our website loads much faster in your browser. Using the CDN is particularly helpful when you are abroad, because the website is delivered from a server near you.

Which data are processed?

If you request a website or the content of a website and it is cached in a CDN, the CDN forwards the request to the server closest to you and it serves the content. Content Delivery Networks are built to download JavaScript libraries and are hosted on npm and github servers. Alternatively, WordPress plugins can also be loaded on most CDNs if they are available on  WordPress.org be hosted. Your browser can send personal data to the content delivery network we use. This is data such as IP address, browser type, browser version, which website is loaded or the time and date of the page visit. This data is collected and also stored by the CDN. Whether cookies are used to store data depends on the network used. Please read the data protection texts of the respective service.

Right to object

If you want to completely prevent this data transfer, you can install a JavaScript blocker (see, for example,  https://noscript.net/ ) on your PC. Of course, our website can then no longer offer the service you are used to (such as fast loading speed).

legal basis

If you have consented to the use of a content delivery network, the legal basis for the relevant data processing is this consent. According to  Article 6 Paragraph 1  lit.

We also have a legitimate interest in using a content delivery network to optimize our online service and make it more secure. The corresponding legal basis for this is  Article 6 (1) (f) GDPR (legitimate interests) . However, we only use the tool if you have given your consent.

You can find information on special Content Delivery Networks – if available – in the following sections.

Cloudflare Privacy Policy

What is Cloudflare?

We use Cloudflare from Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, USA) on this website to make our website faster and more secure. Cloudflare uses cookies and processes user data. Cloudflare, Inc. is an American company that offers a content delivery network and various security services. These services are between the user and our hosting provider. What all this means exactly, we will try to explain in more detail below.

A Content Delivery Network (CDN), as provided by Cloudflare, is nothing more than a network of connected servers. Cloudflare has such servers distributed all over the world to bring websites to your screen faster. Put simply, Cloudflare makes copies of our website and places them on their own servers. Now when you visit our website, a load balancing system ensures that the largest parts of our website are delivered by the server that can display our website to you the fastest. A CDN significantly shortens the data transmission route to your browser. Thus, the content of our website is not only delivered to you by Cloudflare from our hosting server, but from servers around the world. The use of Cloudflare is particularly helpful for users from abroad, since the site can be delivered from a server nearby. In addition to the fast delivery of websites, Cloudflare also offers various security services such as DDoS protection or the web application firewall.

Why do we use Cloudflare on our website?

Of course we want to offer you the best possible service with our website. Cloudflare helps us make our website faster and more secure. Cloudflare offers us both web optimization and security services, such as DDoS protection and web firewall. This includes a  reverse proxy and the content distribution network (CDN). Cloudflare blocks threats and limits abusive bots and crawlers that waste our bandwidth and server resources. By storing our website on local data centers and blocking spam software, Cloudflare allows us to reduce our bandwidth usage by approximately 60%. Delivering content from a data center near you and doing some web optimization there will cut the average web page load time by about half. According to Cloudflare, the “I’m Under Attack Mode” setting can be used to mitigate further attacks by displaying a JavaScript calculation task that must be solved before a user can access a website.

What data does Cloudflare process?

Cloudflare generally only forwards data that is controlled by website operators. The content is therefore not determined by Cloudflare, but always by the website operator himself. In addition, Cloudflare may collect certain information about the use of our website and process data that is sent by us or for which Cloudflare has received corresponding instructions. In most cases, Cloudflare receives data such as IP address, contact and log info, security fingerprints, and website performance data. For example, log data helps Cloudflare identify new threats. In this way, Cloudflare can guarantee a high level of security protection for our website. Cloudflare processes this data as part of the Services in compliance with applicable laws. Of course, this also includes the General Data Protection Regulation (GDPR). Cloudflare also works with third parties. These may only process personal data under the direction of Cloudflare and in accordance with the data protection guidelines and other confidentiality and security measures. Cloudflare does not pass on any personal data without our explicit consent.

How long and where is the data stored?

Cloudflare primarily stores your information in the United States and the European Economic Area. Cloudflare may transmit and access the information described above from around the world. In general, Cloudflare retains user-level data for domains in Free, Pro, and Business versions for less than 24 hours. For Enterprise Domains that have Cloudflare Logs (formerly Enterprise LogShare or ELS) enabled, data can be stored for up to 7 days. However, if IP addresses trigger security warnings at Cloudflare, there may be exceptions to the storage periods listed above.

How can I delete my data or prevent data storage?

Cloudflare only keeps data logs for as long as necessary, and this data is deleted again within 24 hours in most cases. Cloudflare also does not store any personal data, such as your IP address. However, there is information that Cloudflare stores indefinitely as part of its persistent logs in order to improve the overall performance of Cloudflare Resolver and to detect any security risks.  You can read exactly which permanent logs are stored at  https://www.cloudflare.com/application/privacypolicy/ . All data that Cloudflare collects (temporarily or permanently) is cleaned of all personally identifiable information. All persistent logs are also anonymized by Cloudflare.

Cloudflare states in their privacy policy that they are not responsible for the content they receive. For example, if you ask Cloudflare whether they can update or delete your content, Cloudflare always refers to us as the website operator. You can also completely prevent Cloudflare from collecting and processing your data by disabling the execution of script code in your browser or by integrating a script blocker in your browser.

legal basis

If you have agreed that Cloudflare may be used, the legal basis for the corresponding data processing is this consent. According to  Art. 6 Para. 1 lit. a GDPR (consent) , this consent represents  the legal basis for the processing of personal data, as it may occur when Cloudflare collects it.

We also have a legitimate interest in using Cloudflare to optimize our online service and make it more secure. The corresponding legal basis for this is  Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Cloudflare if you have given your consent.

Cloudflare also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Cloudflare uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Cloudflare to comply with the EU data protection level when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:  https://germany.representation.ec.europa.eu/index_de .

More information on data protection at Cloudflare can be found at  https://www.cloudflare.com/de-de/privacypolicy/

Cookie Consent Management Platform Introduction

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, offers you cookie consent required by data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you want to allow or not. The following graphic shows the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as well as possible about all tools and all cookies that can store and process data from you. It is also your right to decide which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies landed on our website in the first place. Thanks to a cookie management tool, which regularly scans the website for all existing cookies, we know about all cookies and can provide you with information about them in accordance with the GDPR. You can then accept or reject cookies via the consent system.

Which data are processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent will be saved so that we do not have to ask you each time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. This data (e.g. pseudonymous user ID, time of consent, detailed information on the cookie categories or tools, browser, device information) is usually stored for up to two years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The exact duration of the data processing depends on the tool used, in most cases you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers you will usually receive precise information about the duration of the data processing.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Information on special cookie management tools, if available, can be found in the following sections.

legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies with your  consent  (Article 6 Paragraph 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient, legally compliant manner, which represents a  legitimate interest  (Article 6 (1) (f) GDPR).

AdSimple Cookie Manager Privacy Policy

What is AdSimple Cookie Manager?

We use the AdSimple Cookie Manager from the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf on our website. The AdSimple Cookie Manager offers us, among other things, the opportunity to provide you with comprehensive and data protection-compliant cookie information so that you can decide for yourself which cookies you allow and which not. By using this software, data from you will be sent to AdSimple and stored. In this data protection declaration we inform you why we use the AdSimple Cookie Manager, which data is transmitted and stored and how you can prevent this data transmission.

The AdSimple Cookie Manager is software that scans our website and identifies and categorizes all the cookies that are present. In addition, as a website visitor, you will be informed about the use of cookies via a cookie notice script and you can decide for yourself which cookies you allow and which you do not.

Why do we use the AdSimple Cookie Manager on our website?

We want to offer you maximum transparency in the area of data protection. To ensure this, we first need to know exactly which cookies have landed on our website over time. Because AdSimple’s Cookie Manager regularly scans our website and finds all cookies, we have full control over these cookies and can therefore act in compliance with the GDPR. This enables us to inform you precisely about the use of cookies on our website. Furthermore, you will always receive an up-to-date and data protection-compliant cookie notice and decide for yourself via the checkbox system which cookies you accept or block.

What data is stored by the AdSimple Cookie Manager?

If you agree to cookies on our website, the following cookie will be set by the AdSimple Cookie Manager:

Name:  acm_status
Value:  “:true,”statistics”:true,”marketing”:true,”socialmedia”:true,”settings”:true} Purpose:
Your  consent status is stored in this cookie. This allows our website to read and follow the current status even on future visits.
Expiry date:  after one year

How long and where is the data stored?

All data collected by the AdSimple Cookie Manager is only transferred and stored within the European Union. The data collected is stored on the AdSimple servers at Hetzner GmbH in Germany. Only AdSimple GmbH and Hetzner GmbH have access to this data.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by refusing the use of cookies via the cookie notice script. Your browser offers another possibility to prevent data processing or to manage it according to your wishes. Depending on the browser, cookie management works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies with your  consent  (Article 6 Paragraph 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. The AdSimple Cookie Manager is used to manage the consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website in an efficient, legally compliant manner, which represents a  legitimate interest  (Article 6 (1) (f) GDPR).

We hope we have given you a good overview of the data traffic and data processing by the AdSimple Cookie Manager. If you want to learn more about this tool, we recommend the description page at  https://www.adsimple.at/adsimple-cookie-manager/.

Payment Provider Introduction

What is a payment provider?

We use online payment systems on our website, which enable us and you to make a secure and smooth payment process. Among other things, personal data can be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that enable you to place an order via online banking. The payment processing is carried out by the payment provider you have chosen. We will then receive information about the payment made. Any user who has an active online banking account with PIN and TAN can use this method. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and use our offers. We know that your time is precious and that payment processing in particular has to work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

Which data are processed?

Which data is processed exactly depends on the respective payment provider. Basically, however, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are stored. This is necessary data in order to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which subpages you click on, can also be stored. Most payment providers also store your IP address and information about the computer you are using.

The data is usually stored and processed on the servers of the payment providers. As the website operator, we do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, payment providers may forward data to the appropriate authority. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always take a look at the general terms and conditions and the data protection declaration of the payment provider. You also have the right, for example, to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded. We keep accounting documents (invoices, contractual documents, bank statements, etc.) belonging to a contract for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they have been incurred.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the payment provider used at any time. You can find contact details either in our specific privacy policy or on the website of the relevant payment provider.

You can delete, disable or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

legal basis

In addition to the conventional bank/credit institutions, we also offer other payment service providers for the processing of contractual or legal relationships  (Art. 6 Para. 1 lit. b GDPR) .   The data protection declarations of the individual payment providers (such as  Amazon Payments ,  Apple Pay  or  Discover ) provide you with a detailed overview of data processing and data storage. In addition, you can always contact the person responsible if you have any questions about data protection-related topics.

Information on the special payment providers – if available – can be found in the following sections.

PayPal Privacy Policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European area.

PayPal also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

PayPal uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on the Standard Contractual Clauses and the data processed using PayPal Marketing Solutions, see the Privacy Policy at  https://www.paypal.com/c2/webapps/mpp/ua/privacy-full .

Immediate transfer privacy policy

What is an “instant transfer”?

On our website we offer the payment method “Sofortüberweisung” from Sofort GmbH for cashless payment. Sofort GmbH has belonged to the Swedish company Klarna since 2014, but has its headquarters in Germany, Theresienhöhe 12, 80339 Munich.

If you decide to use this payment method, personal data will also be transmitted to Sofort GmbH or Klarna, stored and processed there. With this data protection text we give you an overview of the data processing by Sofort GmbH.

Sofortüberweisung is an online payment system that allows you to place an order via online banking. The payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. Any user who has an active online banking account with PIN and TAN can use this method. Only a few banks still do not support this payment method.

Why do we use “Sofortüberweisung” on our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use “Sofortüberweisung” as the payment system.

What data is stored by “Sofortüberweisung”?

If you make an immediate transfer using the Sofort/Klarna service, data such as name, account number, bank code, subject, amount and date will be stored on the company’s servers. We also receive this information via the payment confirmation.

As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft facility cover the payment amount. In some cases, it is also checked whether instant transfers have been successfully carried out in the last 30 days. Furthermore, your user identification (such as user number or contract number) in abbreviated (“hashed”) form and your IP address are collected and stored. In the case of SEPA transfers, the BIC and IBAN are also saved.

According to the company, no other personal data (such as account balances, sales data, credit limits, account lists, mobile phone numbers, authentication certificates, security codes or PIN/TAN) are collected, stored or passed on to third parties.

Sofortüberweisung also uses cookies to make our own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After successful payment you will be redirected to our thank you page. The following three cookies are set here:

Name : SOFUEB
Value:  e8cipp378mdscn9e17kajlfhv7111942083-5 Purpose
:  This cookie stores your session ID.
Expiry date:  after the browser session has ended

Name : User[user_cookie_rules]
Value:  1 Purpose
:  This cookie stores your consent to the use of cookies.
Expiry date:  after 10 years

Name:  _ga
Value:  GA1.2.69759879.1589470706 Purpose
:  By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors. This is a cookie from Google Analytics.
Expiry date:  after 2 years

Note:  The cookies listed here do not claim to be complete. It is always possible that Sofortüberweisung also uses other cookies.

How long and where is the data stored?

All data collected is stored within the legal retention period. This obligation can last between three and ten years.

Klarna/Sofort GmbH tries to store data only within the EU or the European Economic Area (EEA). If data is transferred outside of the EU/EEA, data protection must comply with the GDPR and the country must be in an EU adequacy decision.

How can I delete my data or prevent data storage?

You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. To do this, you can simply contact the company’s data protection team by sending an email to datenschutz@sofort.com.

You can manage, delete or deactivate possible cookies used by Sofortüberweisung in your browser. This works in different ways depending on your preferred browser. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

legal basis

In addition to the conventional bank/credit institutions, we also offer the payment service provider Sofortüberweisung for the processing of contractual or legal relationships  (Art. 6 Para. 1 lit. b DSGVO) .   The successful use of the service also requires your consent  (Art. 6 Para. 1 lit. a DSGVO)   , insofar as the use of cookies is necessary for the use.

If you want to find out more about the data processing by the company Sofort GmbH, we recommend the data protection declaration at  https://www.sofort.de/datenschutz.html .

Stripe Privacy Policy

What is stripe?

We use a payment tool from the American technology company and online payment service Stripe on our website. Stripe Payments Europe (Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) is responsible for customers within the EU. This means that if you choose Stripe as your payment method, your payment will be processed via Stripe Payments. Data required for the payment process is forwarded to Stripe and stored. In this data protection declaration we give you an overview of this data processing and storage by Stripe and explain why we use Stripe on our website.

The technology company Stripe offers payment solutions for online payments. With Stripe it is possible to accept credit and debit card payments in our web shop. Stripe handles the entire payment process. A big advantage of Stripe is that you never have to leave our website or shop during the payment process and the payment is processed very quickly.

Why do we use Stripe for our website?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and use our offers. We know that your time is valuable and that payment processing in particular must therefore work quickly and smoothly. In addition to our other payment providers, we have found a partner in Stripe that guarantees secure and fast payment processing.

What data does Stripe store?

If you choose Stripe as your payment method, your personal data will also be transmitted to Stripe and stored there. This is transaction data. This information includes, for example, the payment method (i.e. credit card, debit card or account number), sort code, currency, amount and date of payment. A transaction may also include your name, email address, billing or shipping address, and sometimes your transaction history. This data is required for authentication. In addition to technical data about your device (such as IP address), Stripe may also collect your name, address, telephone number and your country for fraud prevention, financial reporting and in order to be able to offer its own services in full.

Stripe does not sell any of your data to independent third parties, such as marketing agencies or other companies unrelated to Stripe. However, the data may be forwarded to internal departments, a limited number of external Stripe partners or to comply with legal regulations. Stripe also uses cookies to collect data. Here is a selection of cookies that Stripe can set during the payment process:

Name:  m
Value:  edd716e9-d28b-46f7-8a55-e05f1779e84e040456111942083-5 Purpose
:  This cookie appears when you select the payment method. It saves and recognizes whether you access our website via a PC, tablet or smartphone.
Expiry date:  after 2 years

Name:  __stripe_mid
Value:  fc30f52c-b006-4722-af61-a7419a5b8819875de9111942083-1 Purpose
:  This cookie is required to carry out a credit card transaction. To do this, the cookie stores your session ID.
Expiry date:  after one year

Name:  __stripe_sid
Value:  6fee719a-c67c-4ed2-b583-6a9a50895b122753fe Purpose
:  This cookie also stores your ID and is used by Stripe for the payment process on our website.
Expiry date : after the session expires

How long and where is the data stored?

Personal data is generally stored for the duration of the service provision. This means that the data will be stored until we terminate the cooperation with Stripe. However, in order to fulfill legal and official obligations, Stripe can also store personal data for the duration of the service provision. Since Stripe is a global company, data may also be stored in any country where Stripe offers services. This means that data can also be stored outside of your country, for example in the USA.

How can I delete my data or prevent data storage?

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

You always have the right to information, correction and deletion of your personal data.  If you have any questions, you can also contact the Stripe team at any time via  https://support.stripe.com/contact/email .

You can delete, disable or manage cookies that Stripe uses for its functions in your browser. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

legal basis

In addition to the conventional bank/credit institutions, we also offer the payment service provider Stripe for the processing of contractual or legal relationships  (Art. 6 Para. 1 lit. b DSGVO) .   The successful use of the service also requires your consent  (Art. 6 Para. 1 lit. a DSGVO)   , insofar as the use of cookies is necessary for the use.

Stripe also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Stripe uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Stripe undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about the standard contractual clauses and about the data that is processed by using Stripe in the privacy policy at  https://stripe.com/at/privacy .

YouTube Privacy Policy

What is YouTube?

We have embedded YouTube videos on our website. This allows us to present you with interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you call up a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we would like to explain to you in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can view, rate, comment on and upload videos free of charge. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have embedded on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos should not be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website can be found more easily on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.

Which data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can mostly use cookies to associate your interactions on our website with your profile. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Other data can be contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube.

If you are not signed into a Google account or a Youtube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name:  YSC
Value:  b9-CV6ojI5Y111942083-1 Purpose
:  This cookie registers a unique ID to store statistics of the video viewed.
Expiry date:  after the end of the session

Name:  PREF
Value:  f1=50000000 Purpose
:  This cookie also registers your unique ID. Google receives statistics from PREF on how you use YouTube videos on our website.
Expiry date:  after 8 months

Name:  GPS
Value:  1
Purpose:  This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date:  after 30 minutes

Name:  VISITOR_INFO1_LIVE
Value:  95Chz8bagyU Purpose
:  This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date:  after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name:  APISID
Value:  zILlvClZSkqGsSwI/AU1aZI6HY7111942083- Purpose
:  This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
Expiry date:  after 2 years

Name:  CONSENT
Value:  YES+AT.de+20150628-20-0 Purpose
:  The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security, to check users and protect user data from unauthorized attacks.
Expiry date:  after 19 years

Name:  HSID
Value:  AcRwpgUik9Dveht0I Purpose
:  This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date:  after 2 years

Name:  LOGIN_INFO
Value:  AFmmF2swRQIhALLl6aL… Purpose
:  Information about your login data is stored in this cookie.
Expiry date:  after 2 years

Name:  SAPISID
Value:  7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM Purpose
:  This cookie works by uniquely identifying your browser and device. It is used to build a profile of your interests.
Expiry date:  after 2 years

Name:  SID
Value:  oQfNKjAsI111942083- Purpose
:  This cookie stores your Google account ID and your last login time in a digitally signed and encrypted form.
Expiry date:  after 2 years

Name:  SIDCC
Value:  AN0-TYuqub2JOcDTyL Purpose
:  This cookie stores information on how you use the website and which advertisements you may have seen before visiting our site.
Expiry date:  after 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes is stored on the Google servers. Most of these servers are located in America. At  https://www.google.com/about/datacenters/inside/locations/?hl=de   you can see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you’re not signed into a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in the Google account manually. With the automatic deletion of location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.

Regardless of whether you have a Google account or not, you can configure your browser in such a way that Google cookies are deleted or deactivated. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

legal basis

If you have agreed that your data can be processed and stored by integrated YouTube elements, this consent is the legal basis for data processing  (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest  (Art. 6 Para. 1 lit. f GDPR) stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

YouTube also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige YouTube to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:  https://germany.representation.ec.europa.eu/index_de .

Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to learn more about how your data is handled, we recommend the data protection declaration at  https://policies.google.com/privacy?hl=de.

Video Conferencing & Streaming Introduction

What are video conferences & streaming?

We use software programs that enable us to hold video conferences, online meetings, webinars, display sharing and/or streaming. In a video conference or streaming, information is transmitted simultaneously via sound and moving images. With the help of such video conferencing or streaming tools, we can communicate quickly and easily with customers, business partners, clients and employees over the Internet. Of course, when selecting the service provider, we pay attention to the given legal framework.

In principle, third parties can process data as soon as you interact with the software program. Third-party providers of video conferences or streaming solutions use your data and metadata for different purposes. The data helps, for example, to make the tool more secure and to improve the service. In most cases, the data may also be used for the third party’s own marketing purposes.

Why do we use video conferencing & streaming on our website?

We want to communicate quickly, easily and securely with you, our customers and business partners, also digitally. This works best with video conferencing solutions that are very easy to use. Most of the tools also work directly in your browser and after just a few clicks you are in the middle of a video meeting. The tools also offer helpful additional features such as a chat and screen sharing function or the option to share content between meeting participants.

Which data are processed?

If you participate in our video conference or in a streaming session, your data will also be processed and stored on the servers of the respective service provider.

Exactly what data is stored depends on the solution used. Each provider stores and processes different and varying amounts of data. As a rule, however, your name, address, contact details such as your e-mail address or your telephone number and your IP address are stored by most providers. Information about the device you are using, usage data such as which websites you visit, when you visit a website or which buttons you click on can also be stored. Data that is shared within the video conference (photos, videos, texts) can also be saved.

Duration of data processing

We will inform you below about the duration of the data processing in connection with the service used, provided that we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It may be that the provider stores your data according to their own specifications, over which we have no influence.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the video conferencing or streaming tool used at any time. Contact details can be found either in our specific data protection declaration or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.

legal basis

If you have agreed that your data can be processed and stored by the video or streaming solution, this consent is the legal basis for data processing  (Article 6 (1) (a) GDPR) . In addition, we can also offer a video conference as part of our services if this has been contractually agreed with you in advance  (Article 6 (1) (b) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest  (Art. 6 Para. 1 lit. f GDPR) stored and processed in order to communicate quickly and effectively with you or other customers and business partners, but only if you have at least given your consent. Most video or streaming solutions also set cookies on your browser to save data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

Information on special video conferencing and streaming solutions – if available – can be found in the following sections.

Microsoft Teams Privacy Policy

We use Microsoft Teams, a service for online meetings and video conferencing, on our website. Service provider is the American company Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Microsoft uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Microsoft undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about the standard contractual clauses at Microsoft can be found at  https://docs.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses .

You can find out more about the data processed by using Microsoft in the data protection declaration at  https://privacy.microsoft.com/de-de/privacystatement .

Zoom Privacy Policy

What is Zoom?

We use the video conferencing tool Zoom from the American software company Zoom Video Communications for our website. The company headquarters are in San Jose, California, 55 Almaden Boulevard, 6th Floor, CA 95113. Thanks to “Zoom”, we can easily hold a video conference with customers, business partners, clients and employees without installing any software. In this data protection declaration, we go into more detail about the service and inform you about the most important aspects relevant to data protection.

Zoom is one of the world’s most popular video conferencing solutions. With the “Zoom Meetings” service, we can, for example, hold an online video conference with you, but also with employees or other users via a digital conference room. In this way, we can very easily get in touch digitally, exchange views on various topics, send text messages or make phone calls. You can also use Zoom to share the screen, exchange files and use a whiteboard.

Why do we use Zoom on our website?

It is important to us that we can communicate with you quickly and easily. And this is exactly what Zoom offers us. The software program also works directly via a browser. That means we can simply send you a link and start the video conference. Of course, additional functions such as screen sharing or exchanging files are also very practical.

What data is stored by Zoom?

If you use Zoom, data will also be collected from you so that Zoom can provide its services. On the one hand, this is data that you consciously make available to the company. This includes, for example, your name, telephone number or your e-mail address. However, data is also automatically transmitted to Zoom and stored. This includes, for example, technical data from your browser or your IP address. Below we go into more detail about the data that Zoom may collect and store from you:

If you provide data such as your name, username, email address or telephone number, this data will be stored at Zoom. Content that you upload while using Zoom is also saved. This includes, for example, files or chat logs.

In addition to the IP address mentioned above, the technical data that Zoom automatically saves also includes the MAC address, other device IDs, device type, which operating system you are using, which client you are using, camera type, microphone and speaker type. Your approximate location is also determined and saved. Furthermore, Zoom also stores information about how you use the service. For example, whether you are “zooming” via desktop or smartphone, whether you are using a phone call or VoIP, whether you are participating with or without video, or whether you are requesting a password. Zoom also records so-called metadata such as duration of the meeting/call, start and end of meeting participation, meeting name and chat status.

Zoom mentions in its own privacy policy that the company does not use advertising cookies or tracking technologies for its services.  These tracking methods are only used on our own marketing websites such as  https://explore.zoom.us/docs/de-de/home.html . Zoom does not sell personal data and does not use it for advertising purposes.

How long and where is the data stored?

Zoom does not announce a specific time frame in this regard, but emphasizes that the data collected will be stored for as long as is necessary to provide the services or for its own purposes. The data will only be stored longer if this is required for legal reasons.

In principle, Zoom stores the data collected on American servers, but data can arrive at different data centers worldwide.

How can I delete my data or prevent data storage?

If you do not want data to be saved during the Zoom meeting, you must forgo the meeting. However, you always have the right and the opportunity to have all your personal data deleted. If you have a Zoom account, see  https://support.zoom.us/hc/en-us/articles/201363243-How-Do-I-Delete-Terminate-My-Account  for instructions on how to delete your account can delete.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

legal basis

If you have agreed that your data can be processed and stored by the video or streaming solution, this consent is the legal basis for data processing  (Article 6 (1) (a) GDPR) . In addition, we can also offer a video conference as part of our services if this has been contractually agreed with you in advance  (Article 6 (1) (b) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest  (Art. 6 Para. 1 lit. f GDPR)  in quick and effective communication with you or other customers and business partners, but only if you have at least given your consent.

Zoom also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Zoom uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Zoom undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We hope to have given you an overview of data processing by Zoom. Of course, it can always happen that the data protection guidelines of the company change. We therefore recommend that you also read Zoom’s data protection declaration at https://explore.zoom.us/de/privacy/?tid=111942083 for more information on the data processed and the standard contractual  clauses .

Rating Platforms Introduction

What are rating platforms?

You can rate our products or services on various rating platforms. We are participants on some of these platforms so that we can get feedback from you and thus optimize our offer. If you rate us via a rating platform, the data protection declaration and the general terms and conditions of the respective rating service apply. Very often you also have to register in order to submit a review. Rating technologies (widgets) can also be integrated into our website. By using such an integrated tool, data is also transmitted to the relevant provider, processed and stored.

Many of these integrated programs work on a similar principle. After you have ordered a product from us or used a service, you will be asked to leave a review by email or on the website. You will usually be redirected to a review page via a link, where you can quickly and easily create a review. Some rating systems also offer an interface to various social media channels in order to make the feedback accessible to several people.

Why do we use rating platforms?

Rating platforms collect feedback and ratings about our offerings. Through your ratings, we quickly receive appropriate feedback and can improve our products and/or services much more efficiently. The ratings therefore help us on the one hand to optimize our offers and on the other hand they give you and all our future customers a good overview of the quality of our products and services.

Which data are processed?

With your consent, we transmit information about you and the services you have used to the relevant rating platform. We do this to ensure that you have actually used one of our services. Only then can you give real feedback. The transmitted data is only used to identify the user. Which data is exactly stored and processed depends of course on the providers used. Personal data such as IP address, e-mail address or your name are usually also made available to the rating platforms. Order information such as the order number of a purchased item will also be forwarded to the appropriate platform after you have submitted your review. If your e-mail address is transmitted, this is done so that the rating platform can send you an email after purchasing a product. So that we can also integrate your review into our website, we also inform the providers that you have accessed our site. The evaluation platform used is responsible for the collected personal data.

How long and where is the data stored?

You can find out more about the duration of data processing below in the relevant data protection declaration of the provider, provided that we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Personal data that is mentioned in a rating is usually anonymized by employees of the platform used and is therefore only visible to company administrators. The data collected is stored on the providers’ servers and deleted by most providers after the end of the order.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

legal basis

If you have consented to the use of an evaluation platform, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as it may occur when it is collected by a rating portal.

We also have a legitimate interest in using an evaluation platform to optimize our online service. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use an evaluation platform if you have given your consent.

We hope we were able to give you the most important general information about the data processing of rating platforms. Further information can be found below in the data protection texts or in the linked data protection declarations of the company.

Google Customer Reviews Privacy Policy

We also use the Google Customer Reviews rating platform for our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. 

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google AdMob, can be found at  https://business.safety.google/adscontrollerterms/ .

You can find out more about the data processed by using Google in the data protection declaration at  https://policies.google.com/privacy?hl=en-US .

Trusted Shops privacy policy

We also use the Trusted Shops rating platform for our website. Service provider is the German company Trusted Shops GmbH, Subbelrather Straße 15c, 50823 Cologne, Germany.

You can find out more about the data processed by using Trusted Shops in the data protection declaration at  https://www.trustedshops.de/impressum-datenschutz/#datenschutz .

Miscellaneous Introduction

What is included under “Other”?

The “Other” category includes those services that do not fit into any of the above categories. These are usually various plugins and integrated elements that improve our website. As a rule, these functions are obtained from third parties and integrated into our website. For example, these are web search services such as Algolia Place, Giphy, Programmable Search Engine or online services for weather data such as OpenWeather.

Why do we use other third parties?

With our website we want to offer you the best web offer in our industry. A website has long been more than just a business card for a company. Rather, it’s a place designed to help you find what you’re looking for. In order to make our website even more interesting and helpful for you, we use various third-party services.

Which data are processed?

Whenever elements are integrated into our website, your IP address will be transmitted to the respective provider, stored and processed there. This is necessary because otherwise the content will not be sent to your browser and will not be displayed accordingly. Service providers may also use pixel tags or web beacons. These are small graphics on websites that can record a log file and also create analyzes of this file. With the information received, the providers can improve their own marketing measures. In addition to pixel tags, such information (such as which button you click or when you access which page) can also be stored in cookies. In addition to analysis data on your web behavior, technical information such as your browser type or operating system can also be stored there. Some providers can also link the data obtained to other internal services or to third-party providers. Each provider handles your data differently. We therefore recommend that you carefully read the data protection declarations of the respective services. We make every effort to only use services that deal very carefully with the issue of data protection. We therefore recommend that you carefully read the data protection declarations of the respective services. We make every effort to only use services that deal very carefully with the issue of data protection. We therefore recommend that you carefully read the data protection declarations of the respective services. We make every effort to only use services that deal very carefully with the issue of data protection.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.

legal basis

If we ask for your consent and you also agree that we may use the service, this is the legal basis for the processing of your data (Article 6 (1) (a) GDPR). In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. The legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Information on the special tools, if available, can be found in the following sections.

Font Awesome Privacy Policy

What is Font Awesome?

We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you visit one of our websites, the Font Awesome web font (specifically icons) is loaded via the Font Awesome Content Delivery Network (CDN). In this way, the texts, fonts and icons are displayed appropriately on every end device. In this data protection declaration we go into more detail about the data storage and data processing by this service.

Icons are playing an increasingly important role on websites. Font Awesome is a web font specially designed for web designers and web developers. With Font Awesome, for example, icons can be scaled and colored as desired using the style sheet language CSS. They replace old picture icons. Font Awesome CDN is the easiest way to upload icons or fonts to your website. All we had to do was embed a small line of code into our website.

Why do we use Font Awesome on our website?

Font Awesome allows content on our website to be better prepared. In this way, you can find your way around our website better and understand the content more easily. With the icons you can sometimes even replace whole words and save space. This is particularly useful when we optimize content specifically for smartphones. These icons are inserted as HTML code instead of as an image. This allows us to edit the icons with CSS exactly how we want. At the same time, we also improve our loading speed with Font Awesome because it’s just HTML elements and not icon images. All these advantages help us to make the website even clearer, fresher and faster for you.

What data does Font Awesome store?

Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers distributed around the world, making it possible to quickly load files locally. As soon as you call up one of our pages, the corresponding icons are provided by Font Awesome.

In order for the web fonts to load, your browser must connect to the Fonticons, Inc. servers. Your IP address will be recognized. Font Awesome also collects data about which icon files are downloaded and when. Technical data such as your browser version, screen resolution or the time the page was called up is also transmitted.

This data is collected and stored for the following reasons:

• to optimize content delivery networks
• to identify and fix technical errors
• to protect CDNs from abuse and attacks
• to charge fees from Font Awesome Pro customers
• to know the popularity of icons
• to know what computer and software you are using

If your browser does not allow web fonts, a standard font on your PC will be used automatically. According to the current state of our knowledge, no cookies are set. We’re in contact with Font Awesome’s privacy department and will let you know as soon as we find out more.

How long and where is the data stored?

Font Awesome also stores data about the use of the Content Delivery Network on servers in the United States of America. However, the CDN servers are located worldwide and store user data where you are located. In an identifiable form, the data is usually only stored for a few weeks. Aggregated statistics about usage of the CDNs may also be stored longer. Personal data are not included here.

How can I delete my data or prevent data storage?

To the best of our knowledge, Font Awesome does not store any personal data via the content delivery networks. If you do not want data about the icons used to be saved, you will unfortunately not be able to visit our website. If your browser does not allow web fonts, no data will be transmitted or stored. In this case, the standard font of your computer is simply used.

legal basis

If you have consented to the use of Font Awesome, the legal basis for the corresponding data processing is this consent. According to  Article 6 Paragraph 1  lit.

We also have a legitimate interest in using Font Awesome to optimize our online service. The corresponding legal basis for this is  Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Font Awesome if you have given your consent.

We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially done by Font Awesome. This can mean that data may not be processed and stored anonymously. In addition, US government authorities may have access to individual data. It may also happen that this data is linked to data from other Font Awesome services where you have a user account.

If you want to learn more about Font Awesome and how they handle data, we recommend the data protection declaration at  https://fontawesome.com/privacy  and the help page at  https://fontawesome.com/support .

Google Fonts Privacy Policy

What are Google Fonts?

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

You do not need to register or set a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, typefaces/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don’t have to worry about your Google account data being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. How the data storage looks exactly, we will look at in detail.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that  Google makes  available to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for use on mobile devices. When you visit our site, the small file size ensures fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

Which data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was designed to reduce the use, storage and collection of end-user data to what is necessary for proper font delivery. Incidentally, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests on Google and is therefore protected. The collected usage figures allow Google to determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.

It should be noted, however, that with each Google Font request, information such as language settings, IP address, browser version, browser screen resolution and browser name are automatically transmitted to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts using a Google style sheet. A style sheet is a template that you can use to change the design or font of a website, for example, quickly and easily.

The font files are stored by Google for one year. Google is thus pursuing the goal of fundamentally improving the loading time of websites. When millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to be able to delete this data prematurely, you must   contact Google Support at https://support.google.com/?hl=de&tid=111942083 . In this case, you only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts and thus get the best out of our website. You can find more about Google Fonts and other questions at  https://developers.google.com/fonts/faq?tid=111942083 . Although Google addresses data protection issues there, it does not contain really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. According to  Article 6 Paragraph 1  lit.

We also have a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is  Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Fonts if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at  https://business.safety.google/adsprocessorterms/ .

You can also read about what data Google collects and what this data is used for at  https://www.google.com/intl/de/policies/privacy/  .

Google Maps Privacy Policy

What is Google Maps?

We use Google Maps from Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an Internet map service from Google. With Google Maps, you can find the exact location of a city, attraction, lodging, or business online using a PC, tablet, or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All of our efforts on this site aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our company headquarters. The route description always shows you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to be able to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered will also be saved. However, this data storage happens on the Google Maps website. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name:  NID
Value:  188=h26c1Ktha7fCQTx8rXgLyATyITJ111942083-5 Purpose
:  NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date:  after 6 months

Note:  We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located:  https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on different data carriers. As a result, the data can be called up more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected.

Google stores some data for a fixed period of time. For other data, Google only offers the option of manually deleting it. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, information on location determination and web/app activity is stored for either 3 or 18 months – depending on your decision – and then deleted. You can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location tracking, you need to pause the “Web and app activity” section in the Google account. Click “Data and Personalization” and then click the “Activity Settings” option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to  Article 6 Paragraph 1  lit.

We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is  Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Maps if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses, can be found at  https://business.safety.google/adsprocessorterms/ .

If you want to learn more about data processing by Google, we recommend the company’s own data protection declaration at  https://policies.google.com/privacy?hl=de .

Google reCAPTCHA Privacy Policy

What is reCAPTCHA?

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine if you really are a real human being and not a robot or other spam software. We understand spam to mean any unwanted information that is sent to us electronically, unsolicited. With the classic CAPTCHAS, you usually had to solve text or image puzzles to check them. With reCAPTCHA from Google, we don’t have to bother you with such puzzles most of the time. In most cases it is sufficient if you simply check the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to check the box. You can find out exactly how this works and, above all, what data is used for this in the course of this data protection declaration.

reCAPTCHA is a free captcha service provided by Google that protects websites from spam software and abuse by non-human visitors. Most often, this service is used when filling out forms on the Internet. A captcha service is a type of automatic Turing test designed to ensure that an action on the internet is being performed by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the difference between a bot and a human. In the case of captchas, the computer or a software program also takes care of this. Classic captchas work with small tasks that are easy for humans to solve, but present significant difficulties for machines. With reCAPTCHA you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field “I’m not a robot” or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate how likely it is that you are a human before you enter the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). Here you only have to tick the text field “I’m not a robot” or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate how likely it is that you are a human before you enter the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). Here you only have to tick the text field “I’m not a robot” or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate how likely it is that you are a human before you enter the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate how likely it is that you are a human before you enter the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate how likely it is that you are a human before you enter the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh and blood people to our site. Bots or spam software of all kinds can safely stay at home. That’s why we’re doing everything we can to protect ourselves and offer you the best possible user experience. For this reason we use Google reCAPTCHA from Google. So we can be pretty sure that we remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really a human being. reCAPTCHA therefore serves to ensure the security of our website and subsequently also your security. For example, without reCAPTCHA it could happen that a bot registers as many email addresses as possible during a registration, to then “spam” forums or blogs with undesirable advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website really come from people. The IP address and other data that Google needs for the reCAPTCHA service can therefore be sent to Google. IP addresses are almost always shortened within the member states of the EU or other contracting states of the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) are already placed on your browser.

The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that, to our knowledge, are processed by Google.

• Referrer URL (the address of the page the visitor came from)
• IP address (e.g. 256.123.123.1)
• Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
• Cookies (small text files that store data in your browser)
• Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
• Date and language settings (which language or which date you have preset on your PC is saved)
• All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
• Screen resolution (shows how many pixels the image display consists of)

It is undisputed that Google uses and analyzes this data even before you click on the “I’m not a robot” checkbox. With the Invisible reCAPTCHA version, you don’t even have to check the box and the whole recognition process runs in the background. Google does not tell you in detail how much and what data Google stores.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at  https://www.google.com/recaptcha/api2/demo . All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies set by Google reCAPTCHA on the demo version:

Name:  IDE
Value:  WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-111942083-8 Purpose
:  This cookie is set by DoubleClick (also owned by Google) to register and report the actions of a user on the website when dealing with advertisements. In this way, the effectiveness of the advertising can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under doubleclick.net domain.
Expiry date:  after one year

Name:  1P_JAR
Value:  2019-5-14-12 Purpose
:  This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiry date:  after one month

Name:  ANID
Value:  U7j1v3dZa1119420830xgZFmiqWppRWKOr Purpose
:  We were not able to find out much information about this cookie. In Google’s privacy policy, the cookie is used in connection with “advertising cookies” such as e.g. For example, “DSID”, “FLC”, “AID”, “TAID” are mentioned. ANID is stored under domain google.com.
Expiry date:  after 9 months

Name:  CONSENT
Value:  YES+AT.de+20150628-20-0 Purpose
:  The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security to screen users, prevent fraudulent login information and protect user data from unauthorized attacks.
Expiry date:  after 19 years

Name:  NID
Value:  0WmuWqy111942083zILzqV_nmt3sDXwPeM5Q Purpose
:  NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID to collect the user’s personal settings for advertising purposes.
Expiry date:  after 6 months

Name:  DV
Value:  gEAABBCjJMXcI0dSAAAANbqc111942083-4 Purpose
:  As soon as you have ticked the “I’m not a robot” checkbox, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymous form and is further used to make user distinctions.
Expiry date:  after 10 minutes

Note:  This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.

How long and where is the data stored?

By inserting reCAPTCHA, your data will be transferred to the Google server. Where exactly this data is stored is not made clear by Google, even after repeated inquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings on the European or American Google servers are stored. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plugin, the data will be merged.  The deviating data protection regulations of the company Google apply.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you access our site. To delete this data again, you must    contact Google support at https://support.google.com/?hl=de&tid=111942083 .

So if you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

legal basis

If you have consented to Google reCAPTCHA being used, the legal basis for the corresponding data processing is this consent. According to  Article 6 Paragraph 1  lit.

We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The corresponding legal basis for this is  Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Google reCAPTCHA if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses, can be found at  https://business.safety.google/adsprocessorterms/ .

You can learn a little more about reCAPTCHA on Google’s web developer page at  https://developers.google.com/recaptcha/ . Google goes into the technical development of the reCAPTCHA in more detail here, but you won’t find precise information about data storage and data protection-related topics there either. A good overview of the basic use of data at Google can be found in the in-house data protection declaration at  https://www.google.com/intl/de/policies/privacy/ .

WooCommerce Privacy Policy

What is WooCommerce?

We have integrated the open source shop system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the WordPress content management system, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). The implemented functions send, store and process data to Automattic Inc. In this data protection declaration, we inform you what data is involved, how the network uses this data and how you can manage or prevent data storage.

WooCommerce is an online store system that has been part of the WordPress directory since 2011 and is specially designed for WordPress websites. It’s a customizable, open-source eCommerce platform built on WordPress, which has also been integrated into our website as a WordPress plugin.

Why do we use WooCommerce on our website?

We use this practical online shop solution to be able to offer you our physical or digital products or services on our website in the best possible way. The aim is to give you simple and easy access to our range of products so that you can get the products you want quickly and easily. With WooCommerce we have found a good plugin that meets our requirements for an online shop.

What data is stored by WooCommerce?

Information that you actively enter into a text field in our online shop can be collected and stored by WooCommerce or Automattic. So if you register with us or order a product, Automattic can collect, process and store this data. In addition to e-mail address, name or address, this can also be credit card or billing information. Automattic can subsequently also use this information for its own marketing campaigns.

There is also information that Automattic automatically collects from you in so-called server log files:

• IP address
• Browserinformationen
• Default language setting
• Date and time of web access

WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), for example to clearly identify you as a user and to be able to offer interest-based advertising. WooCommerce uses a number of different cookies that are set depending on user action. This means that if you put a product in the shopping cart, for example, a cookie will be set so that the product remains in the shopping cart if you leave our website and come back at a later time.

Here we show you an example list of possible cookies that can be set by WooCommerce:

Name:  woocommerce_items_in_cart
Value:  1 Purpose
:  The cookie helps WooCommerce determine when the content in the shopping cart changes.
Expiry date:  after the end of the session

Name:  woocommerce_cart_hash
Value:  447c84f810834056ab37cfe5ed27f204111942083-7 Purpose
:  This cookie is also used to recognize and save changes in your shopping cart.
Expiry date:  after the end of the session

Name:  wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Value:  1146%7C%7C1589034207%7C%7C95f8053ce0cea135bbce671043e740111942083-4aa Purpose
:  This cookie contains a unique identifier so that the shopping cart data can also be found in the database.
Expiry date:  after 2 days

How long and where is the data stored?

Unless there is a legal obligation to keep data for a longer period, WooCommerce will delete the data when it is no longer needed for its own purposes for which it was stored. For example, server log files that contain technical data about your browser and your IP address are deleted after about 30 days. Until then, Automattic uses the data to analyze the traffic on its own websites (e.g. all WordPress sites) and to fix possible problems. The data is stored on Automattic’s American servers.

How can I delete my data or prevent data storage?

You have the right to access your personal data and to object to the use and processing of your personal data at any time. You can also lodge a complaint with a governmental supervisory authority at any time.

In your browser you also have the option of individually managing, deleting or deactivating cookies. However, please note that disabled or deleted cookies may have a negative impact on the functionality of our WooCommerce online shop. Depending on which browser you use, managing cookies works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

legal basis

If you have agreed that WooCommerce may be used, the legal basis for the corresponding data processing is this consent. According to  Art. 6 Paragraph 1 lit. a GDPR (consent) , this consent represents  the legal basis for the processing of personal data, as it may occur when it is collected by WooCommerce.

We also have a legitimate interest in using WooCommerce to optimize our online service and present it beautifully for you. The corresponding legal basis for this is  Article 6 (1) (f) GDPR (legitimate interests) . However, we only use WooCommerce if you have given your consent.

WooCommerce also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

WooCommerce uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige WooCommerce to comply with the EU data protection level when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here:  https://germany.representation.ec.europa.eu/index_de .

More details on the privacy policy and what data is collected by WooCommerce and how can be found at  https://automattic.com/privacy/  and general information about WooCommerce at  https://woocommerce.com/ .

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